To help you stay up to date on all things in house, here’s a roundup of the content, resources, and research the IHAF community has been taking advantage of this past month.
A complimentary, online survey tool exclusively for IHAF members.
- Measuring performance is essential to understand the perception and contribution of your internal agency. The IHAF Performance Evaluator is an online survey that enables you to measure the effectiveness of your team as partners and providers to the businesses you support—assessing the satisfaction of your internal base of clients.
- Teams that use the IHAF Performance Evaluator are encouraged to compare your results to other teams by referencing our In-House Agency Report Card. The Report Card contains feedback from over 1,300 clients actively engaged with 30 in-house agencies. Our Report Card provides a reliable benchmark for you to assess your team’s performance against others.
Courtesy of IHAF’s latest benchmarking study, fielded in partnership with
Forrester
.
- Though the list of reasons to outsource has remained constant over five years, the stats have changed. Most notably, “creative range available internally” as the impetus to go outside fell by 43% which speaks to the advancement of creative talent in house.
- And as in-house agencies continue to produce outstanding work, demand for services grows in kind, with nearly three quarters reporting an increase in project volume over two years.
What else are IHAF members reading, listening to, and watching?
- The Inside Jobs podcast is a great way to keep pace with the in-house pacesetters. Tune in to our newest episode, Creating Something Amazing, featuring Kristine Kobe of Keurig Dr Pepper.
- IHAF members also have the inside track on a slew of award-winning work produced by corporate creative teams. Looking for a little inspiration? Watch our winners’ reels to get your creative juices flowing.
