An In-Depth Look at the Business Acumen of Melanie Perkins

How did Melanie Perkins take Canva from an idea to a $40 billion company? If you are wondering who Melanie Perkins is, she is the co-founder of Canva. Google and you can find out more. Right now back to the question- How did Melanie Perkins take Canva from an idea to a $40 billion company?

It wasn’t luck—it was smart business decisions and relentless execution. Here is a quick peek into the mind of an innovator-problem solver-entrepreneur.

These are the lessons I could draw from her business acumen. The most significant 5!

?1. Solve a Real Problem

Perkins identified a common frustration—design was too complicated for non-designers.

She simplified the process and made it accessible to everyone.

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2. Start Small, Think Big

Canva didn’t begin as a global platform.

It started as a niche service for schools, then scaled to a global audience.

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3. Customer-Centric Focus

Perkins always prioritized user feedback.

This allowed Canva to continually improve and evolve with its users' needs.

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4. Build a Strong Team

Perkins knew she couldn’t do it alone.

She built a team that shared her vision and pushed the company forward.

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5. Embrace Adaptability

In a fast-changing digital world, Canva has stayed relevant by constantly innovating.

Perkins' ability to pivot quickly is one of her strongest assets.

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The key takeaway, you want to build your business like Melanie Perkins.- Start by focusing on your customers and never stop improving.

?PS: What’s one lesson you’ve learned from Canva’s success?