In-Depth Case Study on viability of #Menstrual_Cups in Managing #Menstrual_Health and #Hygiene

Menstrual cup is a hygiene product used by the female during menstruation. It is a best alternative for tampons and pads, and prevents leakage of blood onto the clothes. Menstrual cups are made of various material such as silicone, rubber, thermoplastic elastomer (TPE). The cups are worn internally near the vaginal canal where it collects the blood rather than absorbing it.

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The Leading Players Covered in this Study:

Anigan Inc., Diva International Inc., Earth Care Solution, Lunette Menstrual Cup, Me Luna, Mooncup Ltd, Procter & Gamble, Silky Cup, The Keeper Inc., YUUKI COMPANY S.R.O.

Menstruation is a part of women’s life; however, talking about it is difficult for some women. Recently with government initiatives and support, talking about menstruation is easier, and thus new products are being launched in the market. Tampon, menstrual pad, and liners are the most commonly used products, and the market players are also cutting down their prices in order to increase their sales.

As per the charity Bloody Good Period, approximately ￡4,800 are spent on period products in an average lifetime by a woman. WHO/Europe has been working with the Member States to understand the magnitude of the problem better and to support the development of policies to tackle the inequality surrounding menstrual hygiene management (MHM). Such organizations are eradicating the stigma surrounding menstruation by encouraging conversations on it.

The growth of the market is driven by factors such as the increasing popularity of menstrual cups, and infections due to sanitary pads and tampons in the European region. Whereas, disadvantages of menstrual cups likely to have a negative impact on the growth of the market in the coming years.