Improving WooCommerce Functionality With Plugins
Jackson Dunagan
Digital Influencer, Speaker, & Founder of Bright Vessel | Bright Plugins | Bright Hosting | Co-Founder of Print Mavericks | Flawless WordPress management & plugins for eCommerce brands
WordPress is the most popular and widely used CMS platform in the world. So, there’s a good chance if you have a website, it’s built on WordPress. WooCommerce is a free ecommerce plugin that is built for WordPress. Most likely, if you have or want an ecommerce site, it’s going to run best on WooCommerce.
However, while WooCommerce is great at handling the basics out of the box, there are many ways to improve it. Your web developer will probably do this with plugins. Here’s what you need to know.
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What Is a Plugin?
The best way to think about web platforms like WordPress is that they’re a digital shelving unit. All the content on your site, including the themes you use, images, articles, and plugins like WooCommerce, are like objects you store on those shelves.
With WordPress Plugins, it is best to think of them as tools within a toolbox! Each tool has its own individual purpose and provides your WordPress site with greater functionality and increased ability.
Some plugins are standalone, as a standard wrench. But others are designed to be an add-on to another plugin, like new sockets to a socket wrench. The more sockets available to use, the more the wrench is capable of. This same idea applies to add-on plugins.
Some plugins, like WooCommerce, are free. Others cost money to buy, and some are sold on a subscription basis.
Plugins can let you use different payment processors, options to change the way your store looks, security upgrades, and more. Let’s look at some of the better WooCommerce and WordPress plugins and what they do.
Best WordPress and WooCommerce Plugins in 2021
Plugins for WordPress and WooCommerce can make your site do nearly anything. You can even have custom plugins programmed to do things you can’t find anywhere else. This makes the system almost infinitely flexible and extensible. But we can’t list all the plugins out there, so here are some of the best:
If you want your store and products to show up when someone clicks “shop” on the Google menu, this plugin will let you do it. It’s designed to plug your site into the feed, so your products will always be up to date.
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If you’re in ecommerce, email marketing is one of your best marketing tools. OptinMonster makes it easy to build your email list faster, so you can reach more people with your newsletters and promotions.
Metrics and traffic stats are critical to your planning, and to measure your marketing success. MonsterInsights is a WooCommerce plugin that integrates your store with Google Analytics, so you can easily view and drill down on the most relevant stats.
AISEO or All in One SEO is an SEO plugin built specifically for WooCommerce. Even if you’re running another SEO plugin like Yoast (also brilliant!) this integrates better with the ecommerce part of your site, so you can get better results.
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