Improving Loyalty One Customer at a Time
A poor customer experience is costly. According to a report from NewVoiceMedia, it’s an issue that comes with a price tag of $75 billion a year, and that was the number before consumer behaviors began to rapidly evolve during the onset of the pandemic.
If you thought customer service was challenging before the pandemic, you’re probably only seeing that intensify. Consumers are demanding more from the brands they do business with than ever before.
If you’re focused on delivering an exceptional customer experience, you’re going to see a variety of benefits if you decide to outsource your customer service including customer retention and increased sales numbers.
Inflation Justification
When the price of manufacturing a product or offering services goes up, those increases must be passed on to the consumer. We’re seeing that now in everything from new and used automobiles to plywood. Consumers aren’t happy about it, but research shows that when they encounter positive customer service experiences, they’re far less likely to complain about the increase in price.
In fact, when you have your best people in customer-facing positions, the potentially negative reaction to a higher-than-expected price of something you sell is met with acceptance on behalf of your customer.
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Make Them Happy
Some customers just need a simple explanation about something, whether it’s about shipping or how to properly use your product. Getting a friendly customer service associate on the line takes that mundane call and turns it into a positive, happy experience. These experiences only boost loyalty among your target audience.
There are also times when a customer is upset about something and needs resolution. With the right customer service representatives on your side, that potentially negative situation can turn into a positive and give a bump up to your reputation. Happy customers are life-long customers.
Partner Smart
Nobody can afford to lose customers today, which means you need to think about your reputation and preserve, if not enhance it, with your target audience. That’s why you need to partner with a contact center that has a proven reputation for making customers happy.
At Protel BPO, we do that through an industry-leading education program that gets our customer experience professionals up to speed on everything about your brand, your company culture, your products and services. When your customers speak to our agents, they not only get an informative helper, they also get a friendly connection that makes them feel like they are far more than just a number.
Contact us and learn more about how you can get premium services without the premium fees.?