Improving Brand Recognition

Am I recognizable in the above photograph? Wouldn't you like to see a smile or at least a pose that highlights my personality or capabilities? If that were the case, would you associate it with a purposeful message? Probably so.. It's almost as if I'm hiding something or afraid to show you exactly what I'm doing, right?

Often times, this is the same way a brand resonates with their audience. It's difficult to understand the purpose of their campaign (or post) - or even the angle they're coming from. Although I view this as a concrete opportunity, I understand that it's hard to see when you're immersed in a content strategy anchored in volume. Returning your focus to brand development ensures you're strategy encompasses company objectives and the value you're supplying. Even if you're traffic takes a hit, you know the chances of you converting are higher - because you're promoting with purpose.

One of the reasons I launched PreFocus was to cater to businesses unaware of the way they're perceived. Investing in marketing before brand solidification can devastate your return and alter the true message you're attempting to relay. In order to avoid ignorance and assume everyone will be interested in my solutions, I wanted to expand on a few initiatives that improve the recognition of your brand. At the end of the day, I know you desire results - and this is a great way to begin generating them alongside trust and customer loyalty.