Improve your website's performance and attract more customers in 2023
Why Your Website Is Costing You Money in 2023
Poor website design can negatively impact your business in several ways, including lost opportunities and wasted marketing spend. It's crucial to understand how your website is performing and take steps to improve it if necessary. In this post, we'll show you how to check your website's performance for free, explain why companies need to design their websites for search in 2023, and why you should consider switching to a new agency if your website isn't bringing in new customers or leads.
Definition of Poor Website Design
Poor website design can be defined as a design that does not meet the needs and expectations of the target audience. It can negatively affect the user experience, leading to a decrease in engagement, conversion rates, and overall business success.
Some key qualities of a poorly designed website include a lack of user-centricity, a lack of organization, such as not using a grid system, and poor image choices, such as unprofessional, off-brand, pixelated, or wrongly sized images, no alt tags, meta descriptions that don't fit the pages url or targeted keyword or words.
It is important for businesses to understand the impact of poor website design, and to prioritize user-centric design that provides a positive experience and meets the needs of the target audience. This can result in increased engagement, conversion rates, and business success.
Cost of Poor Website Design
The cost of poor website design can be significant for businesses, both in terms of the initial development cost and ongoing maintenance costs. According to research, the average cost of building a website can range from ￡3,000 for a small business website to over ￡80,000 for a complex custom website. However, the actual overall cost could be less or more than ￡3,000, depending on the needs of the business.
In addition to the initial development cost, hosting and minor website tweaks can also add to the ongoing costs of poor website design. Hosting can range from ￡10 to ￡1,000 per month, depending on the size of the website. A poorly designed website can also result in lost business opportunities and decreased user engagement, leading to reduced revenue and growth.
Overall, the cost of poor website design can have a negative impact on a business's bottom line, making it important for businesses to invest in a well-designed and user-friendly website.
How to Check Your Website's Performance for Free:
There are several free tools you can use to check your website's performance, including Google Analytics, GTmetrix, and Google PageSpeed Insights. These tools will provide valuable insights into how your website is performing and what areas need improvement. For example, Google Analytics provides data on your website's traffic, while GTmetrix analyzes website speed and performance. Google PageSpeed Insights provides recommendations for optimizing your website's speed and mobile-friendliness.
To set up Google Analytics on your website, you can follow these steps:
Step 1: Set up a Google Tag Manager account
Step 2: Create a Google Analytics account
Step 3: Set up the analytics tag using Google Tag Manager
Step 4: Set up goals in Google Analytics
Step 5: Link your Google Analytics account to Google Search Console
Once you have set up your Google Analytics account, you will need to add the Analytics tracking code to your website. You can find your Analytics G-ID after signing up for Analytics. You can then set up the tracking for either the HTTP or HTTPS protocol.
Guide To Using Google PageSpeed Insights For Your Business
Google PageSpeed Insights is a tool that helps to analyze the performance of a website on both desktop and mobile devices. To use Google PageSpeed Insights, follow these steps:
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Step 1: Visit the PageSpeed Insights website: Pagespeed.
Step 2: Copy/Paste the URL of the web page you want to test in the field.
Step 3: Click the Analyze button.
Google PageSpeed Insights will then gather data from both the Chrome User Experience Report (CrUX) database and the Lighthouse API.
Google PageSpeed Insights provides a report on the user experience of a web page, including metrics such as loading speed, and provides suggestions on how to improve the performance of the website.
Some key metrics to look out for when reviewing your website with Google PageSpeed Insights include loading speed, time to first byte, and time to interactivity. These metrics can give an indication of how quickly the website loads and how responsive it is to user actions. Improving these metrics can help to provide a better user experience and can also help to increase website traffic and conversions.
Why Companies Need to Design Their Websites for Search in 2023:
Search engine optimization (SEO) has become increasingly important for businesses in recent years. With the evolution of search engine algorithms, it's crucial for companies to design their websites in a way that's optimized for search engines. This includes making sure your website is mobile-friendly and has relevant, high-quality content. Failing to design your website for search can result in lower search engine rankings, which can negatively impact your ability to attract new customers.
Step by step guide on how to optimize your website pages for on-page SEO
Create a list of keywords
Signs of Poor Performance
Importance of Mobile-Friendliness
Having a mobile-friendly website makes it easier for prospective clients to contact you, as it provides them with easily clickable buttons for phone or email. Google also prioritizes mobile-friendly websites in its algorithm, recognizing that most people access the internet through mobile devices.
Optimizing images is also important for mobile-friendliness, as having a high page weight (also known as the gravity of the web) can slow down the performance of the website and increase load times. Understanding page weight, resource compression, image optimization, and image dimensions are critical for a successful web strategy.
Why Your Company Should Change to a New Agency If Performance Isn't Bringing in New Customers or Leads:
If your website isn't bringing in new customers or leads, it may be a sign that it's not performing well. Switching to a new agency can bring a fresh perspective and new solutions to your website design and optimization problems. When choosing a new agency, consider factors such as expertise, services offered, and success stories.
Benefits of Switching To a New Agency
They are the most qualified option. A professional web agency will make your website look better as they have seen almost every type of design, business, and technical problem that you could throw at them, and they are able to create, update, and fix them all.
Saving time: In business, Time is money. When you're busy running your business, you won't have the time to learn web design. Hiring a web design agency can help you save time as they will handle everything from design to maintenance of your website.
Improved user experience: Web design professionals spend time researching new ideas and human behaviors to make user experience better. They are aware of new designs and website structures that will attract users and the ones that can easily put them off.
So don't waste your time or money on a poorly designed website in 2023, we're here to help Media Nerds UK?