Improve your product KPIs with nocode platforms
Hey?product managers, is your business team pushing you to launch a new innovative product “asap” so that they can take the company to the next growth trajectory?
Do you feel your “asap” is at least a couple of months away as you have to coordinate with business, engineering, design, marketing and what have you to create a shared vision and drive consensus over the direction of the product?
Are you reading this and saying “testing alone takes more than a month!”?
Here’s good news — You are not alone!
Product managers across industries find themselves running against the clock to create and launch products?that can bring the company and its vendors, employees, franchises, and other stakeholders together for seamless business operations. They are expected to solve complex problems within weeks, even though the product development process is known to be long and painstaking.
This is because?most product managers rely on the conventional method of product management, wherein they translate the business requirement into a product through the assistance of the engineering and design teams. In this, each iteration leads to changes either in product vision, design, architecture, UI/UX, et al, and it becomes the product manager’s job to coordinate for the same. Cost and time over-runs are normal in this setting.
There is a better way of doing this…
The alternative to conventional method of product management emerged in the form of no-code technology a few years ago. Technically, no-code is not a new concept. It has been in existence for the last 40 years but came into the limelight around 5 years ago.
LinkedIn Post?here?
What’s no-code
No-code is a technological movement that has democratised app development by making the knowledge of coding redundant. No-code platforms enable users to create apps of their choice without writing a single line of code. These platforms offer drag-and-drop blocks (just like Lego) and readymade templates to create enterprise apps. Some platforms like Hubbler enable product development as fast as 24 hours.
Post Linked?here.
Benefits of No-Code
1. The most significant benefit of no-code platforms is faster product development
2. 100% flexibility to build customised solutions and release updated versions with 20x faster TAT
3. No-code product development helps in freeing up internal resources especially the engineering and design teams for complex assignments which need higher level of detailing & coding
4. As a by-product of the above point, no-code platforms helps organisations overcome talent crunch caused by ‘The Great Resignation’ and tightening of hiring budgets
Hubbler founder Vinay Agrrawal wrote a detailed article about the benefits of no-code for The Free Press Journal. Here’s the link to the article:?How businesses harness potential of no-code platforms?in case you want to read.
Linkedin Post Link here
Examples of no-code platforms
Many tools and platforms are available to build a tech product without writing codes. Best part is that in this method, the only actors are product managers and functional owners. They can produce an awesome product for the end user without any intervention from engineering and design teams.
· Building a B2C product:?Bubble
· Building a landing page:?Unicorn Platform
· Building an enterprise-grade application (with tech-depth to define backend & complex workflows):?Hubbler
· Copy & Content writing:?Copy.ai
· Automation with APIs:?Zapier
· Automation of email marketing:?Mailchimp
· Visualising data:?Metabase
· Accepting payments:?Stripe
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· Building community:?Slack
· Supporting multiple languages:?Weglot
· Designing ads & content media:?Canva
· Getting analytics on your app:?Google Analytics
What role do product managers play in organisation’s growth
Gone are the days of manual labour. Today’s organisations rely on technology to handle repetitive processes to take advantage of speed and efficiency. This has made the role of product management teams crucial as they are responsible for creation and upkeep of concerned software.
Product managers are involved from ideation to development of these software. They work closely with business operations, engineering and marketing teams to bring the software to life. This includes conducting customer interviews, user testing, feature prioritization, roadmap planning, resource allocation, etc.
Their role does not end there but extends to defining, tracking, and comparing key metrics as well.?In fact, this is one of the most critical parts they are involved in, as the organisation won’t ever know whether they are on the right track if it is not for metrics comparison.
KPIs for enterprise software
1. Net Promoter Score
2. Feature Adoption
3. Retention Rate
4. Customer Lost/Churn rate
5. Customer Satisfaction
6. Conversion Rate
7. Stickiness
By comparing these KPIs over a period of time, the product manager can know the rate of success or failure of the app and identify the scope for improvement. The challenge is once the scope of improvement is identified, how quickly can you move?
In the conventional model, you have to convince all the other teams?for each improvement.?You have to coordinate with engineering and design for updating the app’s codes. This leads to absolutely negligible experimentation, slow feature updates, and resultant time and cost overruns.
In simple terms, you can’t move without their support even though you know what has to be done.
How No-Code can help
1.?Dashboard?— Data is like oil for tech companies. Without data, product improvement is impossible. No-code platforms like Hubbler enable you to can create intuitive dashboards on your own to compare data and draw insights about the app.
2.?Self-sufficiency —?You know?the product the best, and you should be free to work on the app. No-code?platforms give you the power of complete autonomy over product creation and update process.
3.?Experiment all you want?— Perfect apps are the result of experiments, tests, and improvements. Since you have the autonomy to bring your ideas to life through no-code platforms, you can try different versions of apps and choose the one that resonates with users.
4.?Updates on the cloud?— All the updated features of the app are available on the cloud, so that you don’t have to coordinate with each user for updating their apps. Just send a communication across the board and you are free to focus on your next product.
5.?Time and cost saving —?Due to autonomy in creation, quick data generation, fast experimentation and testing, and auto update, you tend to save a lot of time and cost.
Now that you have understood the challenges of conventional method of product development and how no-code is transforming the app ecosystem, you should try a no-code app platform to create your next product. You can refer to the following blogs to do that.
How to Create a No-Code App:
Dos and Don’ts of No-Code App Development:?https://www.hubbler.app/blog-posts/dos-and-donts-of-no-code-app-development
If you need any assistance, we are always?here?to help.
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