Improve Your Facebook Reach In 1, 2, 3

Would you like to generate more likes, followers and organic reach on your Facebook business page? Perhaps you’ve run out of content ideas that encourage Facebook engagement and you may be suffering from low Facebook reach.

The good news is that if you’ve set up a Facebook Business Page but are feeling a little lost with what to actually post, you’re not alone. Business owners around the world find it difficult to keep up with the ever-changing Facebook algorithm , especially when digital marketing isn’t your speciality.

That’s why we’ve pulled together a list of simple, yet essential tips to help you increase your Facebook reach. Whether you’re in the business of automotive, health and wellness, retail or any other industry, these Facebook business page content strategies can result in a dramatic improvement to the quality of your page, posts and ultimately, engagement and organic reach.

Consistent Branding Is A Must

Before we get into the nitty-gritty of improving your organic Facebook reach, it’s important that your business page is set up correctly and that you have a page you can be proud of and that means diving deep into the branding of your company.

Let’s analyse the look and feel of your business page and posts in a way that will enhance and support your company’s branding. There are too many business pages out there that are letting their companies down by using a different font style on each image, poor spelling or grammar, colours that clash, messaging that is confusing, and branding that just doesn’t look like it belongs to the company.

The first step to a polished social media presence is establishing a consistent brand online , one where your customers can instantly recognise a post is yours regardless of whether a logo is present or not.

To start, take your existing logo, styling and colours of your website, as well as your current marketing collateral and create a style sheet for the design elements you currently use on your Facebook business page and other social media channels. Once looking at every design element as a whole, it might help to create a mood board of your company’s colours and a style guide of font styles and colours to set in place for your social media channels and posting in the future. The most important part? Stick to this style guide on every post you create and share out, and cross-reference it if you need to.

Once you have this style guide in place, you’re ready to move onto content and the pursuit of improved organic reach on Facebook.

Reactions Are Nice But Comments Are Better

Have you been focusing your energy on the number of likes on each post? Of course, receiving a high number of likes is more than important and is definitely an indication that your audience is enjoying your content, but comments count much more .

This is because liking a post is a relatively easy thing to do. The user clicks the like button as they scroll down their newsfeed. Facebook notes this as a form of engagement but it’s not as valuable as a reaction or comment.

A reaction (the extra five emoticons of love, haha, wow, sad and angry) requires the user to make an extra step of hovering over the like and choosing a reaction. This simple extra step engages the user a little longer than a simple like, contributing to greater interaction and therefore more Facebook points with the organic reach algorithm.

Therefore, as you can imagine, a comment is even more valuable as the user takes even more time to engage with the post by adding text, emojis or images, or a @mention in the form of a comment.

While likes are still great for Facebook reach, try focusing your posts to encourage engagement in the form of comments. This might mean asking questions that you think your audience might want to answer. Craft your messaging to entice your audience to comment, more than simply adding a like or reaction.

Encourage Mentions And Tagging

Did you know that tagging a Facebook friend in a comment on your post is hugely powerful for engagement and reach? Tagging, or @mentioning (typing the ‘@’ symbol in front of a friend’s name) another Facebook user is a form of engagement that is valuable because it expands the post’s audience and Facebook reach. In fact, tagging a friend in a Facebook post is considered to be even more valuable than likes, reactions and comments, and is one of the most effective ways of improving your organic reach .

How can you encourage tagging? Simply ask your audience to tag a friend. Some text thought starters could sound something like; “Who would you take with you?”, “Who’s up for this?”, “Know anyone?” or encourage tagging in order to enter a competition. Users generally tag friends when they think someone might find it interesting, relevant or funny, so keep this in mind.

Think about what might cause your audience to want to tag a friend or highlight your message to their audience and you’re well on your way to improved organic reach results.

The Ultimate Tool For Facebook Reach - Sharing

Tagging a friend in a comment is one thing, but having your post be shared on a person’s personal profile or business page, or sharing to a person’s Messenger account is the ultimate in organic reach of your post.

As a Facebook user shares your post to another user’s profile or business page, the audience of that post is widened to the audience of that destination user. Your post’s reach increases and if enough Facebook users pass your post around, it may even become viral.

When it comes to content that encourages sharing, Facebook video organic reach is much higher than static images as Facebook favours video. This means that the Facebook video engagement rate is much higher too. According to AdQuadrant , people consume and process content faster on a mobile device with users watching more than 100 million hours of Facebook videos each day. So if you can afford to do so, invest in video content that will encourage engagement and keep your audience hooked on your content.

Sharing to a person’s Messenger account is even more valuable because it elicits a one-to-one engagement of your post. It essentially means your post is valuable and relevant enough for a user to pass it onto someone privately - and that will improve organic reach dramatically.

Organic Is Simply Not Enough For High Facebook Reach

According to Lyfe Marketing , 62% of marketers agree that Facebook is the most important social media channel for businesses, but organic content only reaches about 16% of followers .

So why waste all your time creating content if only 16% of your followers actually see it? What we recommend you do instead, is create the content that you know your audience enjoys, then assess which posts receive the most engagement that week, and then promote those posts. Not only will your followers be more likely to see your post, but your content will also now be shown to those that aren’t following you, and if targeted correctly, this audience could be your potential future customers.

It’s simply a no-brainer. That being said, it does take some time, digital marketing expertise and knowledge to understand exactly how to pull off a great paid advertising strategy.

Partner With The Right Team To Help You Grow

Now that you might know how to increase Facebook reach with a little more direction, perhaps you need some help from experts in the field. There is still so much to understand and as the Facebook algorithm continuously changes, it’s hard to keep up.

If you’d like some help with setting up your social media management plan or would like to look into the benefits of paid advertising on Facebook, our team at Equipt Media team are experts in social media strategy and execution and would be happy to assist. In fact, we’re digital marketing specialists in paid advertising and Google marketing to help businesses get more customers. We do this through customised, targeted and creative advertising campaigns. Schedule a free call with us today to learn more.

As always, if you enjoyed this article, you can head over to my blog where you can read other blogs on Facebook reach and similar digital marketing topics.