Improve Your Email Open Rate By 300%

According to Campaign Monitor, industry email open rates are expected to be between 15 - 25%.

Above is the data from 3 of my email sequences and their associated open rates.

Anyone who has sent thousands upon thousands of emails throughout their career like me, will know that 57% is a very strong open rate for emails (circa 300% more than industry averages).

So how have I been able to do it?

1: It is ALL about your subject line

I have spent time with some sales professionals who have spent hours, crafting extremely well-articulated emails.

These emails are loaded with personalisation, they have all of the key ingredients you would want and expect from a top tier message.

So what is the problem?

The prospect simply doesn’t open the email.

All of a sudden, your world class email fades into abyss, you get disheartened and nobody wins.

Not enough sales people spend time on their subject lines.

Your message is meaningless if nobody reads it, so start there, then move on to your messaging.

Your messaging itself is of absolute importance, but only if you can get past the first hurdle.

2: Curiosity is KING

Your question may now be, what is the best subject line then Alex?

Well, great question.

My answer is, there isn’t one.

But, there is absolutely a critical ingredient, that will double your open rate overnight.

That ingredient is inspiring curiosity.

I just ran a search on some recent YouTube videos I had stumbled across, all with multi 6/7-figure view counts.

Here are the titles of the videos:

‘This was a game changer’ 350,000 views - (Mike Thurston)

‘My biggest insecurity’ 1.8M views - (Bradly Martyn)

‘So sorry’ 60M - (Logan Paul)

Why do all of these videos have such a high amount of views?

Simply because they inspire curiosity.

The titles leave you craving to understand more context behind the title, so you impulsively click to learn more.

Whenever you’re creating an email subject line, you need to inspire curiosity in the mind of your prospect.

Create a scenario where they simply have to click, to find out what your message is all about.

This doesn't mean you need to be misleading in what you say.

But a title such as '[Company name] - Save 30% on your mobile phone bill' - Simply isn't going to cut it.

3: Timing

It is not only about what you say, it is also about when your email lands in your prospect’s inbox.

You have to remember that they’re likely getting hundreds of emails on a daily basis.

Many of which will be from a company just like yours, trying to get their attention.

If they receive your message during the middle of the day, when they’re already knee deep in projects, as I am sure you can imagine, there is a reasonable chance your email will get overlooked.

When is your best opportunity to be at the top of an inbox?

At unconventional hours.

For example, an hour before the working day starts or later into the evening.

Just before your prospect is likely either gearing up for their day or easing off their working day.

In both scenarios, you have a heightened chance of being at the top of their inbox first thing in the morning, just before their day gets manic.

If you can combine a great subject line with curiosity and effective timing, you’re well on your way to turbocharging your open rates.

On a side note, I am thinking about creating a private online sales community called?Team NeverStop?.

The objective of the team would be to bring together a community of passionate sales talent, with a core focus around driving more qualified pipeline, leads and meetings.

Interested to learn more? Click here or the link below to register your interest.

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Disclaimer: All views expressed in this article are my own and do not represent the opinions or views of my current employer or any entity whatsoever with which I have been, am now, or will be affiliated. This post is for?informational purposes only and any advice should be followed at the reader's own discretion.

?2021 by Alex Alleyne | www.alexalleyne.com