Improve your content planning with these 4 tips
How to take control of your content chaos and streamline your planning process
Content planning becomes complicated over time. I was convinced I could do this all by myself.… oh boy, I was wrong.
In the beginning, content planning is all rainbows and sunshine; after a while, the fuzziness creeps up your legs, and along the way, you’ll lose the overview. If this happened to a control freak like me, it can happen to you.
In this blog, I explain how to do content planning in the right way and what tools I currently use.?
Why content planning matters
Keeping an overview of your storyline, content themes, and individual posts is essential.?
Sure, you can drop it like it’s hot and post whenever, wherever you like. There's a very good chance you will not make an impact or move any needles.?
Failing to plan is planning to fail. ?
What you will read below:
Notion is great for content planning (tool)
Lucky me, I found Notion. Sure, there are a million other apps, and there’s still good old Excel. This app blew me away with its simplicity and easiness of use.?
You can go down the Notion rabbit hole; I use it for my convenience and stick to one feature and template.
Notion is an app. Free for individuals (yeah!), paid for enterprises. Start with the freebee version; if you like it and going to use it professionally, pay. Remember, if it’s free, you are the product.
You can do literally a million things with Notion, from product, project, and life management to Marketing, Sales flow, HR flow, copywriting, some AI, and even building websites. ?This gives me decision stress.
I skipped all those features, jumped directly into the templates, and searched for the ‘Content Calendar’ template. Playing around, I selected the free ‘Blog Editorial Calendar’ that fits my needs and is easy to use.?
Notice that some templates are paid; with some fantasy and light effort, you can easily make your own or drop me a DM to copy mine. ?
It's amazing what you can edit, clear out, and adjust. You really can tailor the templates; easy, fast, and dummy-proof. It took me about an hour to learn and configure Notion and create my bespoke template and calendar views.?
What you need in a content calendar
What I need, and every Content Director should want to have
I highlight the most important planning things to get you started. And how I use Notion for that.
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1. Importance of and how to use content themes and tags (structure)
I have divided my storytelling, my ‘All things content’ nerdiness, into four buckets (themes) with corresponding tags. This is to keep track of my self-chosen balance over the themes.
Content themes
One content item (blog) has one main theme. Sometimes the blog scratches two themes; then I pick the one my readers probably will pick as well.?
The themes can vary slightly over time in line with relevance, trends, and innovation. I adjust when needed; the ‘Strategy’ theme is my anchor and doesn't change over time.?
Balance between the themes
The current balance is 50% on strategy, as that's my core business, 25% on AI, as that's hot and happening, 15% on how-to's, and 10% on socials. Very tangible, if I have 10 posts; ~5 on strategy, ~3 on AI, ~2 on how-to, and 1 on social.?
For the detail nerds, in the calendar view below, you can see that at the moment, I'm a bit heavy on the 'How'-to's' due to my ‘You ask, I answer’ series. ?I'll make up for that over the next weeks and be more heavy on Strategy and AI.?
The balance can vary over time. I like to take things lightly and don't be too rigid. Relevance and adding value to my readers still rule over my scheme.?
No fixed days
Notice I don't have fixed days for my themes. E.g., ‘Strategy Tuesday’ or ‘How-to Thursday.’ This might work for some companies, for me, it doesn't.?
Using fixed days forces me to produce content in line with those days. I prefer to produce content on what matters, what's hot and happening in the market, and the sentiment. I put my audience first, and I adapt accordingly instead of ‘forcing’ my content upon my audience in a fixed scheme. ?
Content tags
The blog has at least one, mostly two, and a maximum of four tags. Logically, the tags I use in Notion correspond with the tags in my newsroom.
The tags are a deviation of the themes. I haven’t set these tags in stone; I go with the flow. I love to keep things simple, and there's no need to make things complicated or overly structured.?
Good to know; the tags are visible in the newsroom and socials, the themes are not.
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It depends on the key-take-away and message of the blog that defines the tags, not me with my own controlling rigid mind.?
Read more on how to get your themes.
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2. Why you should post asynchronously for more reach (planning)
As I don’t post all content at once on all channels, an overview is indispensable. Up till I found Notion, I kept track via Canva.
In Canva, creating a visual asset equals publishing it on the designated channel. Not created means not published. That hack worked seamlessly until I had more and more content in stock.?
And then I started to use Canva to create all assets: blog header, LinkedIn header, IG story, and IG feed.?
Especially when I noticed I prefer some content over others due to relevance in the news or other socials, it became even more complicated.?
As life and growth happened, I lost track.
How I use Notions ‘Blog Editorial Calendar’ template
Why I prefer the template ‘Blog Editorial Calendar’ over ‘Content Calendar' to keep track.?
You pick the template that suits your needs; by playing in the settings, testing, iterating, and fooling around, you can create what you’re looking for.
Below you find my current configuration in the daily grinding list view. And a screenshot of the calendar view with the LinkedIn newsletter. If you want to know more or have a detailed view, drop me a DM.?
3. Organize your ideas
If you have a bubbly mind like mine, overflowing with ideas, you need a place to store them. Writing them down on a piece of paper means I’ll lose them. Using my little black book means I forget them. And creating drafts in my CMS gives me anxiousness.
Now I use editorial planning. First step: I enter the idea as a blog post and don’t enter a publishing date.
My settings in the editorial template
The view is determined by the ‘newsroom publication date’ (my first column), with the most recent on top. If you don’t fill in the date, those ideation blogs will appear at the bottom of the list.
I have moved and cleaned up the now fourth column, ‘status,’ to only two labels: ‘published’ and ‘to do.’ The ‘to do’ means I still have to publish the blog on my socials, or I still have to write the blog.
Why not a third label, ‘to write’? I like to keep things simple.?
I know I’ll expand the columns and labels over time, and I don’t want to create a monstrous colorful Christmas tree. That also gives me anxiousness.
For me, this works to keep the overview and keep track, ?keep myself accountable and to work on the ideation blogs.?
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4. Best practices and things to keep in mind
A few last things I want you to know about using tools like Notion for your content creation, planning and publications.
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Update after 6 months of using Notion
In May 2023, I started using Notion, now October, and I still love it. I still use the same templates. I even extended the usage with some more templates on how to create my headline and an inspiration file with notes and ideas that are still too rough for the editorial template.?
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Closing thoughts
I know content planning can be overwhelming. And you often ask what tools I use. Well, here you go → Notion?
In a nutshell, what matters for content planning and how to improve yours
?And don't forget to have fun along the way. You and your audience will notice.?