Improve Your Business Site With The Essential Website Feature Checklist

It’s time, at last, to end bad website practices. Let’s have a look at how designers and customers commit this pattern of low-grade sites while we simultaneously determine what modern style and development requirements that 2019 and beyond will call for. These examinations will assist end this vicious circle of “all-surface-no-substance” websites. It's important to keep in mind that quality web development requires you to implement the very best design and marketing principles in order to present your business with the results that you're after.

If you want to capitalize on the opportunity that a professional website can provide businesses with, you must ensure your online content can captivate and genuinely engage your readers For this to work a search engine optimized, practical, and interactive site is a must. The Internet is swarming with bad website designs that miss out on both the content and technical mark. Let’s take a look at what some problem areas are and how we can move to rectify these errors.

Customers

There are many web design customers who seem to have a fairly restricted understanding of exactly what a website should include. Because of this lack of information many business owners fail to understand exactly what a practical, fully-functioning site can truly provide. They undervalue the worth of efforts exceeding the aesthetic properties of their websites, presuming that their online business success relies entirely on having a good looking user interface. Customers think that, as long as their website “looks good,” it will drift in the online world and efficiently extending brand name reach while also bringing in countless interested users and transforming them into clients. ZenScape has built a reputation for itself as a top-quality Gainesville web development provider; believe us when we tell you that a good looking website is not enough to bring you leads.

The reality is, that’s not how website magic works. To provide such digital results, a site needs to provide an appealing, vibrant user experience in terms of both appearance and functionality without shirk of the latter. Once you have a clean, responsive, and functional site you should fill it with search engine optimized content that is relevant to your industry. When these elements are combined that is where the site magic truly happens. If you are looking for professional help with web design or digital marketing contact our team for more information regarding our quality Gainesville web development services.

A customer’s budget plan expectations can likewise play a significant function in introducing an inferior site. The process of achieving quality website development requires both expertise and a degree of due diligence. If a client doesn’t trust their designer’s insight, skill, and experience even after seeing proven results the project will encounter many obstacles along the way.

Designers

Of course, customers aren’t the only ones perpetuating habits that contribute to the creation of poor websites. Many of these occurrences are direct results of “web development professional” that offers essential digital marketing and website services as “additionals” when providing website design bundles to customers. Not cool, designers. Not cool.

No more fixed, one-dimensional techniques that render a website into a simple Powerpoint discussion (aka an uninteresting and fixed information deluge). Going forward, if you are a web designer who is truly looking to bring quality work to the table decline to work on a website project that isn’t really fully-functional and multidimensional. Our quality Gainesville web development team, for example, chooses a more personal approach by offering local clients a free in-person website and SEO audit and provides similar consultation for clients in other areas via telephone and video conference calls.

Rather than water down web development functions, inform clients on the many advantages perpetuated by creating and utilizing a highly-functioning site. What can you do if a customer is insisting upon a design and budget that you know will not adequately fill their business needs? To this question we offer the following piece of insight: It’s far better to decline one customer who is trying to cut costs than to lose many potential customers who observe you have a record for producing sub-par designs. This advice can be translated to just about any industry in which you offer a professional service, know your worth and politely decline clients who don’t see or fully understand the value of your services.

The 2019 Essential Website Feature Checklist

Are you prepared to put an actionable strategy in place to redefine how you approach content creation and inbound marketing in your 2019 website? Here are 9 requirements to online website success to ensure your website is equipped with:

1. Optimize Page Speed | Ensure that your website can load in a timely manner across all access devices such as desktops, laptops, tablets, and cell phones (even the ones with slower Internet connections). You can utilize tools like Pingdom, Pagespeed, and Insights by Google to inspect your site speed and see what corrections can be made to improve your website’s speed. To maximize speed for mobile users you can even create AMP versions (accelerated mobile pages) of content on your site. AMP-enabled websites create lightweight versions of pages you suggest in order to load sections of your website as quickly as possible. Taking the time to speed up your website's loading time will greatly improve your customers' user experience while using your platform.
2. Create Content Consistently | Regularly releasing informative and original website material not just mesmerizes your audience, it can provide important, long-lasting digital marketing momentum for your business. Don't think you have enough time? Look into CMS (content management systems). CMS processes are wonderful. They allow your business team to professionally add fresh content to your website via a company blog or other regularly updated online resources you utilize. It’s an awesome and truly efficient way to add content to your website on a regular basis and no website should be without one.
3. Include Web Security Measures | Never jeopardize on-site security. Every web design should include essential security and personal privacy efforts. A professional web developer can steer you in the right direction on how to properly secure your business website by using trusted resources such as SSL certificates and Mcafee software.
4. Make the Design Mobile Responsive | The vast majority of individuals in today’s global population utilizes a smartphone or tablet on a daily basis. It’s important to develop an interesting, mobile-friendly style that your audience can access whenever they desire, on any device they choose.
5. Have Tracking Enabled | Analytics matter; it’s the very best method in figuring out how your site and its individual pages are performing in terms of generating online traffic. Google Analytics allows you to keep track of your website’s traffic and performance for free and is an incredibly powerful tool for helping you grow your client base.
6. Conversion Optimized | Have a conversion-centric customer? Implement tools for developing project landing pages into your style. Implement tools for producing project landing pages into your style. These designated pages can prompt website visitors to navigate further into your website and direct them to schedule visits/tours, see a product presentation, or simply make a purchase.
7. Utilize Email Marketing | Yes, e-mail marketing is still a thing – and an extremely efficient thing at that. A website’s e-mail capture function needs to sync with the customer’s CRM (customer relationship management) software or e-mail marketing system. This helps businesses build valuable email contact lists directly through their business sites.
8. Increase Social Media Presence | Incorporate business profile links to all pertinent social media platforms within your web design. Permitting users to rapidly access social media pages from the website quickly expands a company’s brand and circles back to result in increased website traffic.
9. Use SEO Savvy Practices | Don’t ignore the power of enhancing your website for both people and search engines. Establish engaging, understandable material for your website readers with search engine optimized keyword phrases is a powerful strategy in helping your business website rank well on sites like Google.

Is your Website up to par with our 2019 checklist for Development Standards?

If not then it might be time to consider updating your business with a professional website redesign service. Our team at ZenScape Marketing offers quality Gainesville web development services for businesses of all sizes. We have extensive experience generating website traffic and providing services that make sense from an ROI perspective within just a few months. Call us at 321.209.4923 if you have any questions regarding web development, inbound marketing, social media advertising, or any of the other services that we offer.