Improve Your Bottom Line With Content Marketing

Introduction

Content marketing is a powerful tool for generating leads and increasing sales. The key is to make sure that you're doing it right, which means following some steps that will help you get the best ROI possible. Here are seven steps to take in order to maximize the effectiveness of your content marketing efforts:

Define your goals.

• When you're trying to make a change in your life, there's no point in the beginning if you don't know where you are going. It is important that you define the problem before starting on a solution. For example, if your goal is to make content marketing profitable for your business and increase sales, then perhaps it would make sense to begin by defining what success looks like for both of these things (e.g., increasing profits by $10k per month). After all, it isn’t possible to achieve something without having some idea of what that “something” might look like; otherwise, we’re just guessing at our destination (or worse).
• Don't worry about what other people's goals are: not everyone has the same definition of success in mind! As an athlete who is deciding whether or not she should start competing again after two years off due to injury problems caused by overtraining during this time period (Oops!), I wanted my goal-setting process to focus specifically on my own needs rather than those set forth by others around me—especially since most people tend not being supportive when it comes time for us do something especially difficult because they lack insight into our situation or believe someone else has already done everything possible under similar circumstances! Instead of worrying about other people's opinions during this process which felt more like self-doubt than anything else…I stuck with myself first throughout this entire process from start until finish - and did so successfully as well!

Establish an editorial calendar.

Establishing an editorial calendar is one of the most important things you can do to make sure your content marketing strategy is effective. The purpose of an editorial calendar is to plan out all of your content ahead of time and then stick to it.

The best way to create an editorial calendar is by starting with a goal or topic that you want to focus on, then brainstorming ideas for what types of content would be relevant for that topic and how often you should publish these pieces. For example, if your website sells running shoes, maybe there's a specific shoe model that they're launching and they want all their social media channels to post about it on launch day and then again every three days after that until Christmas. In this case, you'd come up with a schedule like "Post new product image on Facebook on Monday" or "Tweet about sale prices Tuesday through Friday." Then when those dates arrive in real life (and not just in theory), all your team members know exactly what needs doing without having anyone waste time asking questions or going off script!

Optimize the content you already have.

Optimize the content you already have.

Once you have your marketing strategy in place, the next step is to optimize your existing content. Optimizing your website for search engines and social media is a good start, but there are other ways to optimize your content as well. Consider optimizing it for email marketing campaigns and paid advertising if that's part of your plan, too. And don't forget about mobile users—it's no longer enough to simply create a website that works on desktop computers; now every business needs a responsive site that can also be viewed by people on smartphones and tablets.

Invest in sales enablement tools to maximize effectiveness.

Now that you know what content marketing is, how to measure its effectiveness, and how to create the right type of content for your business, it's time to take action. Here are four ways you can start making your content marketing profitable:

• Invest in sales enablement tools that measure the effectiveness of your campaign. If you're not tracking ROI metrics for each piece of content with a tool like HubSpot’s analytics software or Google Analytics, then your campaign will be inefficient at best. You need data on where visitors are coming from and what they're doing once they arrive on your website (or which pieces of content get them there). Use these insights to optimize future campaigns based on those findings—and don't forget to add an email nurture sequence so visitors can opt-in before they leave!
• Create editorial calendars using Salesforce Marketing Cloud's Content Studio product suite solution or other leading tools like Evolved Media's Campaigner app (available via AppExchange) which integrates with Salesforce Marketing Cloud as well as other CRMs such as Microsoft Dynamics 365 Customer Service & Support (formerly Dynamics CRM).

Create a content promotion strategy and plan.

Content promotion is a key component of successful content marketing. If you don’t promote your content, no one will see it, which means it won’t be able to have the impact on your business that you want.

There are many ways in which you can promote your company’s content: social media posts and shares; guest blogging opportunities with other websites; media coverage (including press releases); paid advertising campaigns using Google AdWords and Facebook Ads; email newsletters; LinkedIn groups and other professional social networks.

When creating a content promotion strategy for each piece of branded content, consider three things: how much time you can spend promoting each piece of branded content; what methods would be most effective for reaching its target audience(s); and how much money is available to invest in each method chosen for promoting that particular piece of branded content

Understand and leverage social media for content marketing promotion.

Social media is one of the most effective ways to promote content, and it's also a great way to engage with your audience. If you're not already using social media for promotion, there are many reasons why you should consider it:

• It's easy to reach a large audience.
• You can measure its effectiveness by tracking engagement metrics.
• It encourages people to share your content on their own networks (which is good for SEO).

As social media becomes increasingly important in marketing campaigns and brand awareness initiatives, it’s more important than ever that businesses understand how they work so they can leverage them effectively for content marketing purposes

Follow these steps to see a high ROI from content marketing.

• Define your goals

When it comes to content marketing, being able to measure ROI is key. Therefore, the first step in creating a successful content marketing strategy is defining your business goals and objectives in terms of what you hope to accomplish with the program. If you don't know where you're going, how can you possibly get there? Once those goals are established and understood by everyone involved in the project at different levels within your organization, then they can be turned into actionable tactics that will help drive revenue growth and improve customer service among other things.

• Establish an editorial calendar

Once you've defined your objectives for the program, it's time to establish an editorial calendar so that all stakeholders know what's coming down the pipeline—and when! An editorial calendar should include:

• Title of post
• Post date & time (if applicable)
• Author(s)
• Optimize existing content

Conclusion

Content marketing is a powerful tool that can be used to drive sales, build brand awareness, and generate leads. The key to success is having the right strategy and tools in place so that you are able to track your ROI.