Improve HCP Targeting with Influence Mapping

Prioritizing the most influential Healthcare Providers is of utmost importance to the development and launch of a new treatment.

Situation: A biopharmaceutical company engaged Adnexi to facilitate a targeted global launch strategy for a new treatment aimed at Endocrinologists, Ophthalmologists, and Ocular Surgeons. Recognizing the pivotal role of healthcare providers (HCPs) in driving adoption, the company sought to identify influential practitioners across nine key countries. Their objective was not only to accelerate uptake of the treatment but also to ensure strategic targeting based on specialty and diversity criteria.

Methods: Adnexi employed their proprietary Influence Mapping methodology, which involved conducting a peer survey among 250 healthcare providers across the targeted countries. This survey aimed to pinpoint the most influential practitioners within each specialty, identify rising stars poised for future influence, and highlight diverse healthcare professionals, particularly women, for inclusion in advisory boards and other strategic activities. The results were meticulously mapped and organized within a dedicated platform, providing actionable insights for tailored launch strategies in each country.

Results: Through Adnexi’s Influence Mapping initiative, the biopharmaceutical company achieved significant milestones in their global launch strategy. The survey successfully identified the top 20 most influential healthcare providers across Endocrinology, Ophthalmology, and Ocular Surgery, enabling targeted engagement and endorsement of the new treatment. Additionally, the mapping exercise identified 30 rising stars whose potential influence could be cultivated over time to bolster market penetration.

Moreover, the initiative prioritized diversity by highlighting capable women healthcare providers, enhancing the company’s engagement in diversity initiatives and advisory boards. This comprehensive approach not only accelerated the uptake of the new treatment but also fortified the company’s strategic positioning in each target market. Adnexi’s Influence Mapping proved instrumental in aligning the global launch strategy with the dynamics of healthcare influence, demonstrating the efficacy of data-driven methodologies in optimizing pharmaceutical marketing and engagement strategies worldwide.

If you're looking to find the most influential Healthcare Providers in your therapeutic area of interest, please contact:

Sandra Shpilberg

Email: [email protected]

Book a meeting: https://calendly.com/adnexi/30min

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