- Use full-screen welcome mats to showcase a product or offer. A welcome mat is a full-screen overlay that appears when a visitor lands on your website. It can be used to highlight a product, offer a discount, or collect an email address. A welcome mat can help you capture the attention of your visitors and entice them to take action.
- Make sure your site takes less than 3 seconds to load. Site speed is a crucial factor for ecommerce customer experience, as it affects the bounce rate, engagement, and conversion rate. According to Google, 53% of mobile users abandon a site that takes longer than 3 seconds to load. To improve your site speed, you can use tools like Google PageSpeed Insights or GTmetrix to analyze your site performance and get recommendations on how to optimize it.
- Include easy navigation on the homepage / landing page. The homepage or landing page is the first impression that your visitors get of your ecommerce store. It should be easy to navigate, clear, and relevant to your target audience. You can use a simple and intuitive menu, breadcrumbs, search bar, filters, and categories to help your visitors find what they are looking for.
- Use high-quality product images and detailed product descriptions. Product images and descriptions are the main elements that influence the purchase decision of your customers. They should be high-quality, accurate, and informative. You can use multiple images from different angles, zoom features, videos, and user-generated content to showcase your products. You can also use clear and compelling copy, bullet points, specifications, and reviews to describe your products.
- Use a clear call to action to guide your customers. A call to action (CTA) is a button or link that tells your customers what to do next. It should be visible, concise, and persuasive. You can use CTAs to encourage your customers to add a product to the cart, proceed to checkout, sign up for a newsletter, or share their feedback.
- Increase customer retention with easy customer support. Customer support is an essential part of ecommerce customer experience, as it helps you build trust, loyalty, and satisfaction. You should provide easy and convenient ways for your customers to contact you, such as phone, email, chat, or social media. You should also respond quickly, politely, and effectively to their queries, complaints, or feedback.
