Improve Client Engagement through Gamification

“Quitter’s Day” ??

Did you know that the third Sunday in January is the day when you are most likely to quit your New Year’s Resolutions?

Regardless of how you personally feel about the idea of New Year’s Resolutions, they’re a major driver in the behavior patterns of the average client in a fitness studio. How can you build upon the momentum that brought new clients in the door, turning a resolution into a habit?

Enter: GAMIFICATION ??

Think about how many times you’re called to play “games” throughout the day. Trying to close the rings in your Apple Watch? Yup. Got excited when you “earned” enough stars on the Starbucks app to get a free coffee? Ooh, they got ya.

Gamification is a powerful tool to acquire, engage, and retain users.

Capitalize on the instinct to engage in games and turn those “quitters” into long term clients.

Want help setting up messaging that will speak to your client base? Contact B.Well Consulting to set up a call to discuss your business’ unique goals.