Impressive Partners Pages That Build Collaborations ??
Welcome back to SiteSeeing, where we dive into the best design practices and industry secrets behind today's cutting-edge B2B tech websites.
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Ever heard the saying “It’s not who you know, it’s who knows you?”
In the world of B2B, this couldn’t be more true—and a partners page on a marketing website can be the main driver for showcasing notable collaborations and expanding a brand’s network.?
With the right design, partner pages are a great opportunity for B2B brands to show esteemed collaborations and enhance their product’s value (industry clout always goes a long way).
On this SiteSeeing tour, we’re diving into today’s impressive and creative partner pages that’ll inspire your next partner page update!
First up is Intercom, whose App Partner Program page has fun and creative design quirks. Beyond that, the page has tons of content that educates and intrigues. If someone wants to start creating an app with Intercom, they can click through to a simple 4-step process outlined in their developer hub.?
What Intercom does well:
?? Fun colorful illustrations
?? Establishing social proof with a trust bar and testimonials with headshots
?? Micro-interactions with buttons, cards, and drop-down arrows
?? Clear and straightforward instructions for partners
Airtable’s Services Partner Program page allows customers to get a more personalized and integrated platform experience. Their entire partner’s hub is extremely organized and intuitive. Moreover, the partner directories have tons of filtering options, as well as search functionality.?
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Features to acknowledge from Airtable:
?? Dynamic Services and Integrations Partner trust bars
?? Services and Integrations partner directories
?? Powerful, solution-oriented copywriting
?? Partner application form (with clever use of designs from the Airtable platform!)
Mutiny, a website personalization tool, utilizes its Agencies landing page to attract B2B marketing partners. Firstly, we love the use of subtle animations which enhance this web page’s presentation. Similarly, the design embraces Mutiny’s color, branding, and tone of voice.?
Top-notch design elements from Mutiny:
?? Use of branding and colors throughout the page
?? Lively animations and micro-interactions
?? Use cases and client stories
?? CTA Placement (lots of points for users to convert!)
If you’re eager for more partner page inspiration, we got you covered. Check out more of our favorite partner page examples from today’s leading B2B tech companies!
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Looking for more UI/UX design tips and tricks? We got you covered in the next edition. Until next time, happy designing!
Hannah Espejo
Marketing Coordinator @Webstacks
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