Impressions, Leads, Conversions, and Revenue - Oh My! The Mysterious and Curious World of Content Marketing And SEO

Is your company investing in the development of GREAT content? No? Oh My!

Does your business have a process or system by which to distribute, measure, and convert this content into leads? Nothing? No Way!

Oh, I bet you're spending all that hard earned marketing budget on SEO and Pay-Per-Click.

Here's what Social Media Today has to say about developing AWESOME CONTENT and SEO:

"Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other.

Without high-quality content, you can't realize the full benefits of SEO - relevant and useful content on your website motivates your website visitors to stay for longer, and this can positively impact your search rankings. Here are some other key benefits of content, in relation to SEO:

1. Quality Content Generates High CTR - Google considers your CTR as an important factor to rank your website - the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.
2. Quality Content Helps You Generate Backlinks - One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google.
3. Content Allows You to Incorporate Keywords - Quality content is the only way to make sure that you can strategically use your keywords. This will help you compete with other brands from your industry.
4. Quality Content Provides a Great User Experience - SEO involves various strategies such as generating backlinks, writing quality blog posts and using good keywords. It also involves creating a website that has a good structure that users can navigate easily, optimizing your robots.txt files, and writing good meta tags."

"Tell an interesting brand story, build a system to run it through, create multiple 
  touchpoints, measure the results then adjust for success" 
  - Michael S O'Grady CEO at StellaPop

Here's the skinny, no wizard behind the green curtain needed - create great content that's interesting to your end user. You know - your company's potential and future clients. "Useful" is a good word to insert here or content that provides a key solution to a vexing industry problem.

One more little secret, tell an interesting brand story, be creative and the results will speak for themselves. The final result will be impressions, leads, conversions and revenue. Oh My! Impressions, leads, conversions, and revenue. Oh My!

Now your business or organization is ready to invest into a quality SEO program.