Impressions Are the Backbone of Any Marketing Program.

Hello everyone and welcome back from the holidays. Motorsports Promotions hopes that all of you had a fun and safe holiday season. These days in Motorsports like all athletics and sports there is truly little off season. Training, rebuilding, rebranding all happening continuously no matter your sport. I was glad to unplug for a couple of weeks and enjoy what the holidays are about family and friends.

If you are dedicated to your craft, you are back to work planning not only for today and tomorrow you need to look down the track and anticipate what you believe is going to happen. In 2023 Motorsports Promotions will grow and continue to attain goals set forth.

One of the must attain goals is to be an example of what I expect motorsports teams specifically to be, to be more marketable and show that they can promote your company's products and convert the loyal fans of motorsports to be your loyal brand consumers. So, with that.

Motorsports Promotions has started a YouTube channel and will be more active at Motorsports Promotions - YouTube

Motorsports Promotions has a Twitter Account and will become more active at (4) Jim Naumann (@MotorSportsPR) / Twitter

The Motorsports Promotions Facebook page will have more interaction at Motorsports Promotions | Milwaukee WI | Facebook

Motorsports Promotions has a LinkedIn account tied to my personal page, this is where a business you should follow me for the best information about motorsports marketing, they are at:

Personal: (2) James Naumann | LinkedIn

Motorsports Promotions: (2) Motorsports Promotions: Overview | LinkedIn

?And I will be posting the two weekly videos I will begin producing very soon. One video will be live on LinkedIn, I will be gearing this video towards businesses and why they should be involved in motorsports. The other video will be based on telling grassroots motorsports teams how to be more marketable. With this I will be tracking impressions and how they are reacting. I will be tracking conversions and conversion trends from these platforms.

I hope everyone will follow along, ask questions, and get involved, the involvement and information create knowledge and we all know:

“Knowledge is Power”

In this edition of Motorsports Promotions newsletter, we are going to talk about impressions. Some hard-core successful marketers and sponsor hunters do not like to talk about impressions. If you listen closely what they do not want to talk about is exposure, as exposure is everywhere. They are correct, plain old exposure does not create an outcome.

Impressions on the other hand are the building blocks of communicating a message or group of messages over a period. You MUST have impressions to create an outcome. The real question about impressions is where the impressions generated from, how the generation of these impressions is important, how do they create a call to action and how do they work together.

Impressions are the intersection of all the other aspects of a motorsports marketing program. Without impression there is no brand awareness or proof of conversion. Converting these millions of impressions and generating the message your brand desires, starts with a solid base of impressions across multiple platforms.

The ability of motorsports marketing programs to generate between four and ten million impressions across multiple platforms each year create the type of base needed to create the conversion to your company’s desired outcome.

The race vehicle, transporter and crew are billboards drawing attention to your brand raising that awareness through multiple opportunities. As the transporter travels thousands of miles throughout the state, region or nationally your moving billboard has your brand taking the green flag of your marketing program. The eye catching, show stopping, branded race vehicle at the track or at off track events creating an opportunity to interact with potential customers. The driver, crews, families, and fans all in apparel creating a flash mob style opportunity to ingrain your brand name into the motorsport's lifestyle.

The websites, Facebook pages and other social media sites reaching throughout the world wide web, and subscription TV reaching people from the camper to the living room all generating impressions. The Facebook, Instagram and other social media platforms of the team, tracks and series generate a fantastic blend of redundant and unique impressions to create the top-of-mind awareness of your brand name. These social media platforms create the opportunity to tell the story of the brand and how that brand is elevating the life of the driver, team and fans that have already indulged in your company’s brand. These websites, generate hundreds of thousands to millions of impressions all with the opportunity to raise name recognition, create a call to action and clickthrough opportunities. Click through opportunities on team, track and series websites allow you to track your Return on Investment.

Once the at track events commence those in person opportunities begin; the crew members and families of the team members crew a flash mob of awareness passing through the crowd. Interacting with other teams and fans. The crew members come from the pit/garage area to interact with family and friends. The driver/spokesperson will also come through the crowd, signing autographs, interacting with fans and family.

The off-track appearances of your team at distribution points, and additional public events generate thousands of non-motorsports impressions, these secondary potential customers extend the reach and leverage of your motorsports branding program. These conversion points are the trackable opportunities giving your company a picture of the Return on Investment.

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If you have any questions about how to create a motorsports marketing campaign, contact us at [email protected]