‘Impossible’ Doesn’t Exist In My Dictionary

It’s not uncommon for property clients to doubt me. After all, I had no experience in property! 

Prior to starting my own PR agency, I worked as a PR and Marketing Manager at A Cut Above and an Assistant Producer at Media Prima. Also, being the founder of XALF, a luxury bespoke footwear label, I’m a seasoned professional in the lifestyle and fashion industry.

 I knew that this was not enough. I need to venture into corporate and property industries as well.

Filling up my time by reading articles, digging up case studies and talking to my business/property media friends, I slowly navigated through these unfamiliar waters. I never stopped learning and brushing myself up and eventually, I landed my first property client - IJM Land!

I will forever be grateful to IJM Land for putting their trust in me and giving me the opportunity to expand my portfolio. 

‘Impossible’ doesn’t exist in my dictionary, and it shouldn’t in yours too! We have to constantly take on new challenges - even though it’s daunting -  to grow personally and professionally.

Here’s what Christine Wong,  Group General Manager, Sales & Marketing at IJM LAND has to say about engaging my services as a first-timer in the property industry.

“Xavier is the kind of leader who is always thinking out of the box in every single thing he does. When we first approached him, he had only dealt with clients from mostly lifestyle, fashion and beauty industries. At first, we were sceptical as we were afraid that he couldn’t manage it. But as the saying goes, if you never try, you’ll never know what you are capable of. That was his spirit. His bold, confident and courageous personality convinced us to take him on board. Although he lacked experience, he always manages to stay calm and positive in every situation.

It certainly wasn’t hard for him getting used to property PR, granted that he already had an extremely strong rapport with all of the relevant media houses. Indeed, not only did he meet our expectations, but he also never fails to pack the house full with media attendance during media launches. From then on, the confidence that Xavier has shown to us left a very positive impression as he never fails to turn something impossible into possible.

As we continue to work together for the past three years, he has surprised me with his analytical thinking and effective communication skills. Xavier has managed to turn a naturally dry and straight aspect of property into relatable tales that can entice the curiosity of homebuyers more effectively than we ever could. For story telling, there’s no one better than Xavier. When it comes to press release copywriting, Xavier and his team definitely excelled at injecting lifestyle and emotional elements in order to make it significantly more interesting and fun to read.

His attention to detail is also unparalleled, and that is one of the aspects that makes him different from other public relations practitioners. Besides that, his unique background and experiences have made him different from other PR agencies as he always tries to see public relations in all aspects possible, not just the agency’s point of view, but also from a distinct consumer perspective. We have always shared our thoughts so that we can make our marketing communications more effective and relevant to the targeted consumers.

Xavier is not a follower when it comes to rules, but what is constant is ability to deliver results. For the recent launch of The Club @ Rimbayu, Xavier amazed us with the event launch gimmick. Refusing to follow through with traditional launch gimmicks, he organized a synchronized acrobatic swimming performance to impress attendees while showing off the clubhouse’s breathtaking infinity pool. Even my superiors were very delighted with the arrangement.

All that being said, Xavier is truly a one of a kind leader in the Malaysian public relations field who will go above and beyond for everyone and everything he is passionate about.”