Important Update: Google Business Profile Chat and Call History Features to Be Discontinued

Important Update: Google Business Profile Chat and Call History Features to Be Discontinued

Google has announced a significant update regarding its Business Profile features. In an effort to enhance and streamline tools, Google has made the decision to discontinue the chat and call history features in Google Business Profile, effective July 31, 2024. While this may be challenging news for many businesses, there are solutions and support available to help navigate this transition.

Key Dates and Changes

July 15, 2024:

  • New chat conversations can no longer be initiated by customers from Google.
  • Existing chat conversations will continue, but participants will be notified of the upcoming discontinuation.

July 31, 2024:

  • Chat functionality in Google Business Profile will end completely.
  • The call history feature in Google Business Profile will also be discontinued.
  • Despite these changes, customers will still be able to find and contact businesses via Google Search and Maps. They can also learn more about businesses through website links, business descriptions, photos, and other shared content on the Business Profile.

Steps for Businesses to Take

To ensure a smooth transition, businesses are encouraged to take the following steps:

1. Download Chat & Call History

Businesses can download records of past chat and call history through Google Takeout. This will help maintain a record of communications for future reference.

2. Inform Customers

It is advisable for businesses to reach out to customers who are currently engaged in chat conversations and guide them to alternate chat channels if available. This will help maintain the communication flow without interruption.

3. Utilize Other Engagement Metrics

Even after these changes, businesses will still be able to receive calls from their Business Profile. Additionally, other engagement metrics such as web traffic and directions requests can be tracked to monitor how customers are interacting with their business online.

Continued Support

Google has stated that its priority is to remain a supportive partner as businesses manage these changes. The commitment is to ensure that the Business Profile continues to be a valuable tool for showcasing businesses and connecting with customers. For any questions or further information about this change, businesses can refer to a detailed guide provided by Google.

Businesses are encouraged to share this update with their network to keep everyone informed. Support is available to help businesses through this transition and ensure continued success.

#GoogleBusinessProfile #BusinessUpdate #CustomerCommunication #SmallBusinessSupport


This article is intended for informational purposes and to help businesses adjust to the upcoming changes in Google Business Profile features.










Kritika Agarwal

BDE at Source Infotech Inc.

6 个月

Thanks for the update, William! It's great to see Google continually refining their tools to better serve businesses. While the discontinuation of chat and call history features in Google Business Profile may be challenging, it's an opportunity for businesses to streamline their communication strategies. The transition period gives ample time to download chat and call histories and guide customers to alternative communication channels. Google’s commitment to supporting businesses through this change is reassuring. Let's make the most of this transition and continue to leverage Google Business Profile for connecting with customers and showcasing our businesses. Appreciate you keeping us informed! #GoogleBusinessProfile #BusinessUpdate #CustomerCommunication #SmallBusinessSupport #BusinessGrowth

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