?? Important Update for Google Ads Users! ??

Starting July 31, Google Ads is changing how some advertisers can pay for their ads. High-spending advertisers will need to switch from credit/debit cards to bank-based payment options. Here’s what you need to know:

New Payment Methods:

• Monthly Invoicing: Recommended by Google, with 30-day payment windows.
• Direct Debit: Direct Debit for Automatic Payments, where available
• Cards will no longer be accepted for these accounts, which Google says provides “flexibility” and “control” benefits for high-growth spenders.

Benefits to Google: -?

• Saves on credit card processing fees.?
• Streamlines their payment system.

What This Means for You:

• Action Required: Update your payment method before July 31, or risk your ad account being suspended.
• Cash Flow Hurdle: Small businesses lose a way to manage cash flow using credit cards.
• Rewards Loss: Say goodbye to those cashback rewards (1-4%) on your ad spend.

Next Steps:

• Check Your Email: Google is notifying impacted accounts throughout 2024.
• Update Billing: Ensure your account’s billing method is compliant by the deadline.

Stay informed and prepare for this transition to avoid disruptions in your advertising efforts.

#GoogleAds #DigitalMarketing #PaymentUpdate #SmallBusiness #Advertising #Adspend

Feel free to share your thoughts and experiences with this update in the comments!