Important tools for a social media executive

Do we think alike?Do you think that social media is the powerhouse of every company which sells products?Well, then yes, we do think alike.

What is social media?

Social media is a platform that bridges the gap between the company and the consumers and ensures to convey about the latest trends in town. Be it a Social Media Strategist, an executive or a social media manager, they all have too much on their platter hence to ease their strenuous task we luckily have Social Media marketing tools at their rescue.

1.HootSuite

HootSuite is the tool that tops the list.it is a tool which helps you schedule your posts as well as manage them. The key attractive feature of this tool is the ability to add streams where all your social media profiles are under one dashboard, making it easy to monitor your posts as well as create reports and help in analytics.

2.Howsociable

This tool helps to understand your brands impact the social media web. this site considers 36 social media channels to analyze the strengths and weaknesses of your brand. It enables one to understand where one's brand stands when compared to the other brands by analyzing and measuring all 36 site metrics.

3.TweetDeck

The digital marketing industry favorite, TweetDeck is an official twitter owned social media tool. It helps in organizing your twitter profile. For companies whose target market relies on twitter marketing, this tool does fairly an excellent job.

4.Later

How about scheduling your Instagram parts? Instagram has become one of the most important social media channels hence to ensure your audience is always engaging with you, you need to post and curate the right data with right captions. Instagram’s terms of service do not permit any third party to post in behalf of the A/c holder hence Later sends push notifications when your post is ready to be posted and helps you copy, paste the data pre-written.

5.Crowd fire

This tool works wonders. It helps you filter your audience, target the right audience and posts at the best time increasing your engagements., you can also find followers who are not active, don't follow you back and decide to unfollow them if you dislike the content they are. It limits to 10 every day if you have not upgraded their service.

5.social insight 

Online Later, social media tool where you need to approve every pre-written posts, social insight helps you schedule your posts inside posts inside your dashboard, which your means no push notification approvals required. One of the most accurate Instagram analytics focusing on followers and engagement of posts data. It provides you regarding the followers gained, cost, engagement rate, total posts and various other metrics with no configuration.

6.Canva

This is a powerful graphics content creating tool. It helps in creating presentations, templates or create high resolutions content at a low cost or no cost. you also have the option to buy photos at a low cost of just a dollar as well.

7.Google analytics

This industry's favorite and most widely used tool help in detailed tracking of social media traffic. The basic version includes most of the statistics required. Most of the big companies use the free version of Google analytics as well.

8.Grammarly

In spite of being well versed in English, we do make mistakes while writing. How about a grammar check with your punctuations in place? We all know mistakes free writing has always been a strenuous task. Making a grammatical mistake in the social media industry is a big NO No!

9.eClincher

A social media management tool with features of both, buffer and hoot suite. It helps to schedule posts, tracking social media activities, monitoring of keywords or hashtags as well. This makes the task easier for a social media executive.

These tools are a few out of the many tools available but, one of the most important ones for anyone who is looking to start off their career in the social media industry. If you’re an interviewer interviewing a candidate for this post ensure he knows these and if he does, fortunately, then hire him!