Important Steps to Create a Brand Logo

On a daily basis, we encounter so many brands and what helps us to distinguish between different brands is their logo. The logo is the first thing that people encounter with. This is what makes it a tough task to design an ideal logo for a designer. Thus, this ultimate guide to create a brand logo step by step is here for you.

Why is Logo Important?

a. First impression

For most of us, logos act as an immediate medium of establishing a connection between the brand and the potential audience.

From Adidas & Starbucks, every company takes great care of its logo as a logo creates the first impression in the minds of buyers and it is incredibly vital for brands to develop a significant and distinct image among the buyers.

b. Brand’s Identity

Every organization has a logo that conveys the visions, ideas, goals, and strengths of the brand. Logo plays a crucial role in the marketing and branding of the brand. When a consumer knows about the company just by looking at the logo, this means the company has successfully established itself in the market.

• For instance, whenever we see a swoosh sign, it reminds us of Nike’s logo. The logo has become the identity of the brand. People now can easily recognize Nike’s product even if they haven’t mentioned their name. This type of recognition measures the success of the business. 

c. No need of any text

Logo conveys everything about the company without even saying a single word. The logo isn’t just a mark but a whole sense of commitment and loyalty that a brand promises to its customers. It has become a major marketing strategy for every company, irrespective of their size and industry.

d. Attracts new potential viewers

Logos just not communicate with the potential customers of the brand but also attracts new people. We don’t live in the black and white world, things which look unusual, unique and interesting leaves a raw, subtle and long-lasting impact on the mind of viewers. Besides building the visual identity of the brand, it depicts the professional approach of the organization.

How to design a brand’s logo?

We live in a world which is already filled with many remarkable logo designs & as a graphic designer, people often ask me how designers create a logo?

Designing a remarkable logo isn’t easy but, in this blog, we are going to cover some major concepts designers keep in their minds while creating a stunning logo for the brand.

Important parts of this blog:

The blog is divided into two sections which answer – the first part deals with what you need to know while creating a logo and the second part covers the how-to section i.e. how to create a logo.

Let’s dive into it.

1. What you should keep in mind while creating a brand logo?

When you start creating a logo for a company you need to understand that your brand is not a monopoly organization in the market, it has competitors too. For companies, the logo is the element that dictates their entire marketing strategy. The right logo fits perfectly with the brand and while you start creating a logo, these are some points that you should consider beforehand.

a. Simplicity

Designing a logo can be both exciting and fascinating. The creativity can tempt you but don’t fall into the trap. People have no time to understand the complex designs. Make sure you create a logo that people can easily connect with.

Logos of Microsoft, Nike or Apple, they are simple yet leave a strong impact on the audience.

Complicated designs can take out the core values which the company wants to communicate to its audience. Make sure you create something that delivers exactly what the company wants to tell.

For instance just look at the logo of Microsoft, Nike or Apple. They are simple yet strong enough to leave a strong impact on the audience.

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