Important Reasons You Should Get A New Website In 2023

So many ways have changed over the past few years through which we gain access to our favorite brands. The development of technology has become faster and human access to them as well. With the demand for online information and shopping increasing rapidly, we will examine the most important reasons why a new website or refresh could be critical to your business this year.

Improve your brand credibility.

Your website is a tool to build trust with your clients and customers. When you're looking for a restaurant to eat at, for example, people typically find where it is, maybe using Google maps, they'll look for reviews and then finally, they may want to see the menu or book a table on the website of the restaurant. If this website looks old and dated and the person finds it hard to get the information they want, they will likely think, "Well, if this is the site, I wonder what condition the restaurant itself is in?".?

Your website is one of the first impressions a person will have of your business, and it's a big one. Ask yourself, "Does my website represent my business in the best possible way?".

To provide the level of assistance that your customers anticipate.

In today's fast-paced world, we have come to expect instant solutions. With real-time package tracking and quick support through platforms like Shopify people have grown accustomed to receiving prompt assistance. As a result, it's crucial for your website to demonstrate that it's easy to get in touch with you in case your users have any queries.

There are several ways to achieve this, such as incorporating a straightforward contact button in your header that leads customers to a page with your details and a form. Alternatively, you could use a messenger button that allows clients to ask you questions directly. It's essential to offer these quick and hassle-free communication options to eliminate any barriers that may prevent customers from reaching out to you.

To generate leads.

Would you like to be able to connect with the visitors to your website? Sometimes, potential customers need more than just a quick browse to become interested in your business, but you want to stay top-of-mind even when they're not on your site.

By collecting email addresses and contact details through your website, you can send personalized and beautifully designed emails that will encourage customers to return to your site. To gather these contact details, you could offer incentives such as 10% off their first purchase or a free digital download. Alternatively, you could include a simple sign-up form in the footer of your website, allowing visitors to stay up-to-date with your latest news and promotions.

To make online sales.

Having a website provides a significant advantage of selling products directly online. However, it's important to ensure that your website measures up against other similar product-selling sites. With an average visitor attention span of 10-20 seconds, you have a limited time to engage potential customers. In 2023, it's crucial to have a website that is highly user-friendly and facilitates easy purchasing for customers. To achieve this, it's essential to ensure that your website is fast and on the appropriate platform for the products you sell.?

In those short seconds, your website should guide the visitor toward your desired action, whether it's contacting your business or making a purchase. A well-designed website immediately indicates to the visitor that they are on the right site and directs them towards what you want them to do. Failure to do so may result in a loss of potential customers who may choose to go elsewhere.

Increase your visibility on search engines.

Is your website showing up on Google? Google is still one of the top ways your website will be discovered; unfortunately, if your website is slow and buggy Google will push you lower down in the rankings. A website re-do or a new website design is a prime opportunity to boost your rankings and improve your position.

Attract your target audience with excellent copy and images.

Is your website effectively communicating with your target audience? Your website's visual elements, written content, and design collectively contribute to your brand's tone. For example, a Health and Wellness company will use images that give people the sensation of happiness and calm. Generally, they will use muted and relaxing color palettes, and the tone of voice will also be short yet reassuring.

These aesthetics will keep your visitor on your website and give them the intrigue to keep exploring. Without setting the correct tone, visitors will have a much shorter attention span for the information you're trying to deliver about your fantastic business.

Conclusion.

Having a new website or refreshing an existing one can be critical to your business's success. This can attract more customers, improve user experience, increase brand awareness, and ultimately lead to higher sales and revenue. Therefore, investing in a new website or refreshing an existing one is crucial for any business looking to stay relevant and thrive in the digital age.

All my love,

Mary !