Important elements your Landing page must have
Why optimization of landing page is so critical? Let’s discuss some of the important elements of landing pages which can improve the performance of the landing page to generate more leads/conversions.
- Decide your objective
- Interactive UI
- Target Right Audience
- Illustrate & Demonstrate your service
- Placements of CTA’s (Call to actions)
- Tracking Your CTA's
- Social Icons
- Add Testimonials Section
?Decide your objective: It’s the primary stage before you are going to production of the landing page. You should decide what the objective of your landing page is and are your targeted audience. Then start wire framing your landing page.
?Interactive UI: UI is important to engage users on landing page. On the basis of analysis 70% of goal conversion decided by the design of your landing page. Interactive landing pages holds users attention and leads them to conversion.
?Targeting Right Audience: Target right audience which improves the conversion rate. Strategies your promotional activities on the basis of your service offerings or you’re landing page leads to failure.
?Illustrate & demonstrate your offerings: Briefly illustrate & demonstrate your services is important so that visitor can easily understand your services and you are closer to get a new customer.
?Placements of CTA’s (Call-to-Actions): Call to action is another important element on your landing page not only CTA their placement and representation is also an important factor.
?Track CTA: Always track all the CTA's. Tracking can help to check performance of each CTA placed on your landing page.
?Social Icons: Always highlight your social channels icons on the landing page so that visitor can also aware with your brand through social networks.
?Testimonials Section: Don't forget to show your success on the landing page always create a testimonials on the landing page which shows you are trusted solution provider.
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