Important Digital Marketing Trends which you shouldn't ignore this year
There are many new trends and strategies in digital marketing that are evolving in the present high – tech, Internet – connected era, and companies now need to use them to achieve their efforts.
1) Artificial Intelligence
2) Programmatic Advertising
3) Chatbots
4) Video Marketing
5) Social Messaging Apps
6) Visual Search
7) Voice Search & Smart Speakers
1) Artificial Intelligence
Artificial intelligence is going to take the world over! Or simpler work in the world, at least.
For instance, messenger bots on Facebook can help you automate and optimize customer service, Artificial intelligence also provides users with information and tips through conversations. According to Gartner, up from less than 2 per cent by 2017, 25 per cent of customer service would use chatbot technology by 2020.
2) Programmatic Advertising
Programmatic advertising means automating ad buying with AI so that you can target specific audiences. For example, a type of programmatic ad purchase is real-time biding or auctions. This automation is much more efficient and rapid, resulting in higher conversions and lower cost for customers.
3) Chatbots
Chatbots will continue to be an important part of digital marketing in 2019.
This AI-based technology uses instant messaging to chat with your customers or website visitors in real time, day or night. With 1.4 billion people interacting with chatbots, 80 percent of knowledgeable companies are already using chatbots by 2020 or are planning to use them. And by 2022, chatbots will help companies save more than $8 billion annually, particularly in the banking and healthcare sectors. Read More....
4) Video Marketing
These numbers show how important it is to include video in your 2019 digital marketing strategy:
- 70% of consumers say that they have shared a brand’s video.
- 72% of businesses say video has improved their conversion rate.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
And don’t just think about YouTube. You can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn to witness a higher commitment to your video marketing.
5) Social Messaging Apps
Do you think social messaging apps are just to send your friends emojis?
Consider these numbers:
- 1.3 billion monthly users are active on Facebook Messenger
- 2 billion messages are sent between people and businesses on Facebook Messenger every month
- WhatsApp has 1.3 billion monthly active users
- 55 billion messages are sent via WhatsApp every day
- WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube
6) Visual Search
The user experience can be brought into a completely new level in visual search. Users can upload an image for searching and get more specific results with visual search.
Not surprisingly, Pinterest jumped on the visual search bandwagon – they came out with Lens, a new visual search tool that allows users to take a picture of an item to find out where to buy it online, search for similar products or view panels of related items. To know more in details
7) Voice Search & Smart Speakers
Hey Siri, what time is Mission Impossible playing tonight?
Alexa, find me a recipe for apple butter.
The growing use of voice search has led to a rethought of their digital marketing strategies in 2019.
- 50% of all searches will be voice searches by the year 2020
- 20% of mobile queries on Google are voice searches
- 25% of all Bing searches are voice searches
Voice search plays an important role in the provision of information that people seek through audio content. Artificial intelligence becomes smarter and voice helpers like Alexa, Siri and Google have decreased their numbers of mistakes..
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