The Importance of Website Accessibility for Businesses
Market Opportunity
An estimated 17% of website users have one or more disabilities, which is projected to increase over the next 10 years. This represents a market opportunity for 60,000,000 consumers
Maximize your investment in Google, social media, and other digital advertising.
With Accessibility, you can see a 12% - 50% increase in website traffic. That translates to more revenue and improved customer engagement.
Employee Retention
Digital accessibility is no longer just about serving customers with disabilities. It is now crucial to enhance the employee experience for the same people. This shift towards employee accessibility solutions has unlocked unparalleled opportunities for productivity and employment. Gartner predicts that by 2025, over 80% of digital workplace application leaders will prioritize accessibility.
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Inclusion Matters
Why wait? By choosing our accessibility solution, you won't have to worry about making a plan to make your website accessible. You'll already fully comply with the ADA - and be a leader in diversity and inclusion. This is the safest approach for businesses. You can be a market leader and develop goodwill within your community.
Create a welcoming workplace environment for employees with disabilities. Accessibility is essential to any DEI (Diversity, Equity, and Inclusion) strategy.
Websites accessible to people with disabilities will enable those who are visually impaired, have cognitive issues, and have other motor skill impairments to participate in the digital world, creating job opportunities and more inclusion in society.
Since COVID, this is more apparent as even regular activities have transferred to the internet, like ordering a cab, booking a doctor’s appointment, or checking bus times. As these web interactions become fundamental to our daily lives, web accessibility has become more critical. Ensuring your website complies with the ADA standards can help create a more inclusive society that gives everyone a fair chance to participate in the digital world.
Try It Yourself
Click on the actual Handicap Icon located in the upper right corner, and the accessibility options menu will appear.