The importance of web stories in SEO

There are several advantages to using web stories in your online presence. They are a simple approach to reach a new audience and increase interaction. And they work wonderfully for brand marketing and increasing your CTR. However, one component of web stories that is sometimes ignored is the value they provide to your SEO. In this post, we'll look at the importance of web stories in SEO and how they may benefit you.

Web Stories in SEO

SEO is an abbreviation for Search Engine Optimization. It is the method through which Google filters and sorts websites to determine which ones should appear in search results. Websites with strong SEO rank on the first page of search results for practically all related searches. As you can expect, having a strong SEO ranking is a top goal for most businesses.

Having good SEO ratings is, unfortunately, easier said than done. Google has developed and continues to refine the SEO algorithm, making it increasingly harder to "hack." The days of simply finding a couple of niche keywords and hoping for the best are long gone. Today, SEO administration is a serious issue that frequently demands the assistance of a professional. Your SEO will be affected by all parts of your website, from the material you use to the way it is laid up. As a result, climbing the SEO ladder is sometimes a difficult, long-term undertaking. Even seasoned SEO managers are taken aback by how powerful web stories may be in this specific project.

What Google thinks about web stories

When Google caught up on them, web stories were thrust into the marketing limelight. Previously, social media sites were the primary destinations for narrative material. Facebook, Instagram, and, for a while, LinkedIn all pushed story material in the same way. While sharing stories on social media sites is certainly valuable, it does not fully harness the potential of online storytelling. It also has no noticeable impact on SEO.

When Google took up on web stories, they quickly became the most popular marketing material. Aside from giving them significantly more capability than they had on social networking platforms, Google assured that web stories provide a significant amount of SEO value. After all, it was and continues to be in Google's best interests for consumers to use web stories. What better method to inspire them than to tie SEO advantages to it? For a while, web stories were even considered an SEO trick. Even with a mediocre web story, you may easily land up on Google's first page. While this is no longer the case, web stories continue to be the most popular type of SEO-friendly content.

Winning the competition

One of the key reasons why web stories are now so effective at enhancing SEO rankings is that they are not widely used. Even seasoned marketing managers are often unaware of the value that web stories can provide. Even if people come across them on websites, they tend to dismiss them as simply another type of Content. As you can expect, this is the incorrect strategy. It's also one of the main reasons why web stories are now one of the most powerful SEO tactics.

When it comes down to it, SEO is all about defeating your competitors. The very few individuals who post about your business, the simpler it is for your content to stand out. Web stories are a new playing field for SEO because of the way Google is set up. As a result, there isn't much competition. Yes, there are businesses who use web stories effectively. And, in order to have no competition, you must run a specialised website. Web stories, on the other hand, are a piece of cake when compared to regular SEO competition. It's difficult to say how long this will be the case. However, if you want to make the most of web stories, you must understand that time is not your friend.

How to Create a Web Story SEO-friendly

To get the benefits of web stories in SEO, make sure they are optimised. As previously said, SEO is fundamentally an algorithm. And, as such, it has regulations that you must follow in order to receive higher ratings. If you're already familiar with Google SEO, this shouldn't be too difficult. Many of the standards and criteria that apply to conventional content apply to web stories as well.

Concentrate on content quality.

Google is attempting to filter for quality material more and more with each new version of the SEO engine. And, although you may still get away with fluff content in blog posts, there is just no place for it in web stories. As a result, when developing web stories, strive to prioritise quality as much as feasible. Make sure the material you create is one-of-a-kind, relevant to your company, and appealing to your clients.

Title

Every web story needs a title. While it may not appear in the conventional manner, it will be included in SEO. As a result, make certain that you give it your whole attention during the creation process. A typical title is no more than 70 characters long. You must provide a clear and exact sense of what the web story is about with it. If you have any further information on the web story that you want to share, keep it for the page attachments. This might be a blog entry. Alternatively, a written explanation paper.

Accessibility

Google places a high importance on making your content easily accessible. So, if you're going to use visual content in your web stories, be sure to include alt texts or video explanations to back it up. This manner, persons who are blind or deaf may still enjoy your material. Even if you don't believe your content need accessibility improvement, keep in mind that it improves your SEO. Even if the great majority of your audience will not view the alt texts or video descriptions, keep in mind that they do assist.

Metadata

You don't need to do much with metadata. You just need to follow the?Web Stories rules for Google Web Stories. The standard data for the rest will be as follows:

The meta title.

Description of the meta.

Protocol for Open Graph.

Data that is structured.

Twitter business card

After you've created web stories, you'll need to validate them with AMP. This manner, you can ensure that your HTML is proper. And you will offer your validated stories more SEO value than unvalidated content.

Indexing

Because web stories will be part of your online presence, they must be included in your XLM map. It's a good idea to include appropriate tags as well. You'll be able to better explain your web stories this way.

Using web stories to enrich your previous content

Another reason web stories are so helpful in SEO management is that they are simple to incorporate with existing material. This may come as a comfort to some, since marketing executives are often concerned about their existing content being overshadowed before investing in web stories. After all, if you've spent months, if not years, developing your SEO with normal content, you'd be a fool to abandon it now. Fortunately, web stories provide an easy approach to not only promote new content but also renew existing content.

Second, web stories may be included into your content. Web stories, in addition to basic photographs or videos, may become a regular feature of your blog entries. You may also seek for ways to incorporate web stories into existing blog entries, renewing them. Finally, web?stories may help link separate blog entries and highlight how one explains the other better.

Concentrate on the most popular posts.

To begin, you may utilise web stories to promote older content. In this case, web stories can serve as a preview of the content and help persuade users to read it. The best approach is to start with the most popular posts. More than likely, there is a reason why those specific postings get the best results. If readers return to them again and again, it is most likely because they are well written and fascinating. As a result, start slow and utilise your first web stories to increase those postings. When your audience begins to appreciate your web stories and the pieces they link to, you may begin to connect them to less popular topics. Overall, there is no disadvantage to linking your blog content to your web stories. The only issue is choose which blog articles to link to first.

Use well-known SEO strategies.

When it comes to coming up with ideas for web stories and integrating them with your existing content, we highly advise you to stick to tried and tested SEO strategies. Investigate keywords. Analyzing online traffic In comparison to competition. All of them are applicable to web stories. If necessary, you may also utilise them for backlinks and social media postings. So, rather of depending just on narrative format on social media, attempt to discover all of the situations in which web stories may be used. Then, use SEO strategies to such cases.

Please provide an XML map.

We've stated it before, but given how vital it is, we'll say it again. Once you've connected your web stories with your content, you must submit a new XML map. The only way to genuinely profit from your integration's SEO benefits is if Google is aware of it. The only way to be certain is to submit an updated XML map.

Analytics

Last but not least, it is critical that you track the success of web stories in SEO. To do so correctly, we recommend that you first install a Google Analytics Tracking code. It is also recommended that you provide a Twitter app ID and a Facebook app ID. Google Analytics is the bare minimum tool for tracking the performance of web articles. You may also use Data Studio, which offers a specific Web Stories Insight dashboard. Other third-party solutions for measuring web story metrics are available, but you must first ensure that they are AMP supported.

There are two key reasons why tracking web stories is important. To begin, you must clearly define their significance to your digital footprint. Because integration is highly recommended, you should see the results. Especially if you want to develop both normal marketing material and web stories at the same time. Second, you must define what your online articles are doing well and what they are not doing well. Good audience interaction does not always imply higher retention rates, or even that your Webflow SEO is improving. And, if you want to use web stories effectively, you need understand what you can do to improve them.

Final thoughts on SEO web stories

It should be quite clear by now that leveraging web stories in current SEO is something to think about. If you've worked with SEO before, you're well aware of how effective a new tool can be. And, despite the fact that Digitelic?makes it very simple to create web stories, not many marketers use it. As a result, the sooner you begin integrating web stories into your online presence, and hence into your SEO, the better.

By joining up for a free trial with Digitelic, you can begin telling your users their Web Story right away.

About Us :

Digitelic is a B2B Web Story platform whose offerings allow any website or app to publish their own Web Story content or leverage the Digitelic content library, increasing engagement and conversions while also giving them access to their own traffic data and the ability to monetize through ads. Digitelic mission is to empower the open web with tools that enable Stories engagement outside of the walled gardens.