The Importance of Visual Hierarchy in Retail Lighting
When designing lighting for the retail environment, we embark on a fascinating journey—one where we wield light as our artistic brushstroke, shaping what our observers see and influencing how they behave.
Our vision dances to the rhythm of light, a symphony composed of multiple directions, intensities, and colour nuances—both direct and reflected. It’s this orchestration that infuses richness into the visual tapestry of our surroundings.
Imagine stepping into the observer’s shoes, traversing the space we’ve meticulously crafted. What do we want them to notice? What should remain hidden? These questions guide our design decisions. And then there’s the shopper—the heartbeat of our retail universe. Do we want them to saunter, pausing to explore key areas? Or should they glide swiftly, like supermarket shoppers on a mission?
Within these walls, we wield the wand of illumination, casting spells of influence. Light placement, direction, and intensity become our incantations. Picture this: high contrast, a bold 10:1 ratio, with light streaming from myriad angles. It’s like sunlight filtering through a forest canopy, creating drama and intrigue (much like the enchanting Rituals stores).
But let’s not stop there. Imagine your store as a path of stepping stones, each one beckoning shoppers deeper into the labyrinth. These stepping stones—areas of heightened interest—extend dwell times. The longer a shopper lingers, the more likely they’ll succumb to retail magic and make a purchase.
Now, let’s fine-tune our lighting symphony. Start with ambient levels then crescendo into our hierarchy of visual importance:
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So, fellow designers, let’s wield our light brushes, choreographing a dance of intrigue and allure—one that leaves shoppers spellbound and registers a symphony of sales.
For more information please contact :
Selina Fowler
+44(0)7385130934