The Importance of UX Design When Creating a Website

Design UX, or User Experience Design, covers all channels and aspects of communication between a company and its customers. When we talk about creating websites, it includes all the forms of contact you have on your website.

Factors such as the navigation menu, layout, visual identity, content and even the visitor's feelings count in Design UX. The greatest intuition is to offer the best possible experience to the user, so as to make him return more often.

On a website, the main function of UX Design is to facilitate user navigation, something that is crucial to keep you engaged with your company. If he needs to think hard to take action on his website, he'll probably leave his domain without completing the goal.

Jakob Nielsen, considered the king of usability, has some tips to make this possible. Heuristic usability calls teach how to make a site more user-friendly and avoid errors.

Here are some of them:

? Consistency and standards

Create colors, lines, buttons, and other standard shapes for easy user recognition. The idea is to make the visitor think as little as possible and instinctively recognize the features of your site.

A good example is the search boxes that follow the same line of reasoning in different sites. Always a text box signaled with a magnifying glass. In this way, the user understands that he must enter some text in this field to start his search in the site.

? Easy control and freedom

This heuristic wants to bring ease and independence to the user of your site. The goal is that he can take the actions he sees fit on his page and in the simplest way possible.

Editing the answers to a form before or after sending it is an example. Thus, you can tailor the submitted content to your own standards before submitting it to the company to make your problem clearer, for example.

? Minimal design and layouts

In short is to be direct and objective. It's no use stuffing your site with features if your visitor does not know how to handle them. Instead, place only the essential functions on the page and help you decide faster.

A capture page, for example, needs to show the form, button for registration and promise. In this way, it is clear what the user must do to proceed with the registration and receive the reward.

? Error prevention and warning

Mistakes happen, unfortunately. Sometimes caused by faults in the development of your site, others by an action of the user. Either way, the cause of the error must be obvious, the visitor needs to understand why his goal can not be completed

The most common error when we talk about websites is page 404, which appears every time the user tries to access content that does not exist in their domain.

In this case, leave the message clear that the URL in question does not exist, but give the user other content options to continue on your site. Thus, the user can see other similar pages instead of simply interrupting the visit.

In addition to tailoring your site to the heuristics cited above, always focus on what your user needs. Design UX is, above all, the process of understanding what your visitors need and delivering exactly that on your site. Do not waste the usability of your site and get more results on the internet.