Importance of User Experience in iOS App Development

In 2022, Apple's App Store was bubbling with over 2.184 million apps and games in 2022, an increase of 21.4% on the previous year. However, not all of these apps find success; in fact, only a tiny percentage of these apps deliver on the expectations. And most often, the reason an app fails to deliver or impress its target customer base is its poor UI/UX.?

User experience is what builds a customer’s relationship with a brand or business. It starts the moment when the customer interacts with your mobile application or website. And it’s the quality of these tiny interactions over a period of time that decides the success of your relationship with your customers.?

In the context of an iOS application development process, keeping UI/UX at the center stage can help your business compete in the market and attract and retain a larger customer base. It’s therefore essential for a company - whether a start-up or established business - to hire an iOS mobile app development company that understands your industry and has a track record of delivering end-to-end services from conceptualization to implementation.

Role of UI/UX in iOs app development

User interface (UI) and user experience (UX) both complement each other and enrich the experience of a customer. If the iOS mobile app development company does not invest the right set of resources in conceptualizing and designing the interface and overall customer journey, the app might not perform well.

Here’s how prioritizing UI/UX can help you maximize your investments in iOS app development:

• Entice new users - A well-planned and well-executed UI/UX strategy ensures that app users find it compelling from the very first interactions. The visual elements - right from the buttons to colors to the navigation - should simplify and accelerate the user journey on the application or website and keep users coming back for more.??
• Build a base of loyal customers - In this age of hyper-competition, it pays to keep your users at the center of everything you plan and execute. Focusing on delivering superb customer experience will not only help you attract new customers, but will keep the existing ones engaged with your products and services for a long time. It’ll eventually impact every aspect of your business, from what your customers think about your brand to key growth metrics.?
• Unlock new growth opportunities - Teaming up with a professional iOS mobile app development company not only improves your time to market but also helps you launch a product that inspires trust and loyalty. When customers spend more time on your application, they tend to spend more on your offerings and help you identify new growth opportunities and unlock new revenue streams.?
• Increased traffic - Strategically crafted UI/UX design translates into a superior user experience which in turns makes your customers stay longer on your application. Over a period of time, they turn into your brand advocates and help spread the word about your app/business which impacts the key growth metrics of your application, including the traffic it’s getting. And more traffic often leads to increased sales and revenue.??
• Build a competitive moat - With millions of applications competing for users’ attention, you can build a moat around your business with an iOS mobile application that captures the attention of its users from the moment they land on the app. By partnering with an experienced iOS mobile app development company, you can build a new app from the ground up or modernize an existing app with focus on improving its UI/UX elements and the overall journey of the customer.

Conclusion

Building an iOS application unlocks new opportunities to connect with a wider customer base across geographies. However, the Apple’s App Store already has millions of apps across categories.

To attract your target customer base and retain them for long years, it is critical to embrace the best practices of UI/UX design so your app is able to delight its intended audience. To build the app in a seamless and cost-effective manner, it’s better to connect with a trusted iOS mobile app development company that understands your unique business challenges and needs, and can deliver accordingly.