Importance of TOS Strategies, Building Loyal Audiences, Using Prime Day Data for Growth, & More
Debrief Prime Day with us????
Keeping you up-to-date with the latest and freshest insights in retail media. (If you're new here, hi friend ??)
In this week’s edition:
?? Criteo ?? Microsoft Advertising?? Criteo recently announced a strategic collaboration with Microsoft Advertising to integrate Microsoft’s extensive demand with Criteo’s global network of 225 retailers. This partnership will make Criteo the preferred onsite media partner for Microsoft Advertising, and aims to unify the buying experience for global advertisers. Read how Criteo plans to leverage Microsoft’s generative AI and innovations, such as the AI-powered Retail Media Creative Studio, to optimize ad creatives at scale here.
1?? Is Top of Search really that important??? Short answer, yes! Adam Mellott explains why aggressively promoting your product at the Top of Search (ToS) is crucial for maximizing visibility and attracting new-to-brand customers. Competing with major brands can be tough, but investing in ToS strategies is worth it. He provides an example of this with A Strong Heart's success. Read the full story about the flywheel effect here.
2?? Prime Day prep...already?????It may seem soon, but it's never too early to get ready for next year's Prime Day. Gabriel Cáceros emphasizes robust inventory management, brand visibility, and Prime-exclusive discounts or lightning deals to achieve significant sales increases. He advises maintaining momentum post-Prime Day by leveraging essential tools like Brand Analytics, Sponsored Products Reports, and Category Analysis. You won't want to miss his key stats and best tips for success!
3?? Debunking pre Prime Day performance?? Destaney Wishon talks about her observations and takeaways from Prime day, and how to fully unlock the power of Prime Day. She explains the importance of understanding the benchmarks of large software companies and agencies, as they may be skewed by their client bases. Additionally, she highlights customer experience and agency insights for brands who did not run deals/discounts. Watch as she outlines the ways brands can achieve long-term growth!
领英推荐
??Shaping consumer perception?? In marketing, it’s not just what you're selling, but how you're selling it that matters, just ask Kevin King . By understanding that consumers often make purchases based on emotions rather than rational decision-making, he knows the importance of perception. Perception is reality in marketing, where how consumers see a product is more important than the product itself. Read his full take on the role perception plays in marketing here!
NEW PODCAST EPISODE
Destaney chats with Vanessa McPhill, Senior Brand Manager from Garden of Life about?