The Importance Of The Title Tag

he title tag is the most important tag that usually exists on a web page, it is the tag that has the most weight on a website along with the h1 tag.

The title tag is the most important tag that usually exists on a web page, it is the tag that has the most weight on a website along with the h1 tag.

The title tag is the name with which Google shows us to the world, it is the name by which they will identify us or by which we want them to find us, like Google, the rest of the web pages that link to us will show that name, for example in social networks.

characters in the title, so do not try to include the maximum possible number of words or infinite lists of keywords, in addition, the fewer words we include, the more strength it will have to position, and above all Everything, a page and a title position by a criterion by which to position, with all its variants, so the more pages the more titles we will have and the easier it will be to position ourselves.

We have to take into account when we study the titles, the objective we are pursuing,?we may not want to position ourselves, but rather we look for visits, in this case, better than including keywords,?we have to look for an emotional value that impacts the user and clicks.?looking for the information, for example:

In this case, in the insurance ads, include keywords that are the ones we have used to search for, “car insurance” but nevertheless they include the values we were referring to, quick quotes, low prices, savings, etc…

Although these concepts are very basic for those who start in the world of the web, for most merchants they can be of great help, in Prestashop, for example, the title comes in the product section, we can leave it blank and it will automatically fill it in from the title or write it with the criteria that we consider appropriate.

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