The Importance of Tire Position: Why End-Users Should Follow Factory Recommendations
Hamid Iqbal
Senior Sales Manager (B2B) at Trojan The Global Tyre Company | Specialist in exports of Chinese TBR, PCR & OTR Tyres Brands, “Double Coin, Warrior, Onyx, Ovation, Marlin, Boto, Honsway"
When it comes to buying tires, many end-users don't understand the importance of tire position. As a result, they often blame the factories for using cheap materials or compromising on quality when their tires get defected. However, the reality is quite different, and the responsibility often falls on the dealers to guide their customers in the right direction.
One of the main reasons for tire defects is incorrect tire position. Factories construct their tires with a specific tire position in mind, which ensures that the tire performs optimally and lasts longer. However, end-users often ignore this and install their tires in any position they want, which can cause uneven wear and tear, and ultimately lead to defects.
Unfortunately, when the tire does develop a defect, the end-user often blames the factory for using cheap materials or compromising on quality. In reality, the factory has done its job by creating a tire that performs well under specific conditions, and it is the end-user's responsibility to ensure that they use the tire correctly.
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Dealers have a crucial role to play in educating their customers about the importance of tire position and proper usage. They need to guide their customers towards using the tire in the correct position and under the recommended conditions. This can be done by providing detailed instructions and advice on how to maintain the tire's performance and lifespan.
Failure to educate customers can lead to a loss of confidence in the brand, which can ultimately lead to the downfall of the tire company. Many Chinese tire brands have suffered this fate, with end-users blaming the factories for their tire defects and switching to more reputable brands.
In conclusion, tire defects are often caused by incorrect tire position and improper usage, rather than a factory's use of cheap materials or compromise on quality. Dealers have a critical role to play in educating their customers about the correct use of tires, which can ultimately lead to a better reputation for the brand and increased customer satisfaction.
Sales Manager Balkans & Bulgaria at PROMETEON TYRE GROUP
2 å¹´So true!