The Importance of Technology in Networking

Meeting face-to-face has typically been the primary form of networking for business owners throughout the years. Even now, in-person conversations can be vital in order to connect with and learn from others, as well as pass and track referrals. However, the integration of technology in networking has opened up numerous doors for business owners looking to build their network and grow their business – and if you own a business, you understand how important that is. 

As a franchise prospect, it may not be as obvious why networking franchises that utilize technology are certainly positioned for long-term growth. But, technology used correctly can create a quick and efficient way for business owners to excel in networking, franchise owners to grow their business, and franchisors to maintain satisfied franchisees. 

Take Network in Action, for example. In addition to our limited-time “Try Before You Buy” franchise model – which allows qualified candidates to have a trial run as a Network In Action group leader before making any monetary commitment – our focus on technology also puts Network In Action a notch above our competitors.  

Our technology, which includes an internal website and smartphone app, is all about the member experience. Through our fast and intuitive interface, members are able to pass and track referrals with ease, start discussions, post status updates, videos, announcements, pictures and much more. It also helps streamline the referral process by allowing people to connect in seconds and in real-time; members can post case studies and can see what happens each week/who is active just by logging into the app.

Focusing on technology that makes powerful networking fast for members allows Network In Action group leaders to recruit and maintain members in order to grow their business. In fact, our Network In Action franchise model maintains an 82% networking group member retention rate. Plus, group leaders can take advantage of our technology as well, through an intranet specifically designed for them. This intranet provides group leaders with educational videos on how to run a business, how to make a sale, how to lead meetings, how to recruit members, and more. 

Finally, our intranet also allows for virtual discovery days, meaning franchise prospects do not need to come to Houston to be awarded a franchise. Franchise prospects should be looking to invest in franchises that utilize technology efficiently for their business – especially in the networking industry.  

So, if you’re interested in learning more about owning a franchise that does just that, the Network In Action Try Before You Buy franchise model could be right for you. Send me a message or download our franchise kit to learn more.