Importance of sustainable Marketing
sustainable marketing is simply marketers working together to foster marketing activities and strategies that promote environmental wellbeing, social equity, and economic development in a manner that enhances the business. Sustainable marketing is essential because a business needs a sustainable marketing concept for our survival as living beings if you see the bigger picture.
Another important factor is that you are dealing with human beings, and there is always an emotional value attached to the surroundings if you are dealing with fellow beings. So these things make sustainable marketing concepts even more critical for businesses that have gone digital as they can skyrocket your traffic. The economic activities on which life is contingent have a significant impact on the planet and its resources. Therefore, if you do not make necessary changes in your business, it may result in extensive environmental and socioeconomic consequences.
Today any ambitious company will confront several growing constraints like systems of laws and norms and pressure from customers and investors, all at the same time. By engaging in sustainable marketing, your business will earn the trust of consumers and in turn, their loyalty. And in today’s market, loyalty is the biggest competitive advantage of them all. (West ,n.d., para 1).
In conclusion, sustainable marketing, when done authentically, brings consumers and companies together toward shared goals and success, both now and into the future. And that’s ultimately what sustainability is all about.
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?Reference
Mark Robert (2022). What is sustainable marketing. Why is important to business strategy in 2022. https://thenextscoop.com/sustainable-marketing/
Green business bureau(2022) https://greenbusinessbureau.com/business-function/marketing-sales/what-is-sustainable-marketing-and-why-is-it-important-in-2021/
Yodelpop Marketing(n.d.).The ultimate guide to sustainable marketing. https://www.yodelpop.com/ultimate-guide-to-sustainable-marketing
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