The importance of a strong corporate culture

The importance of a strong #corporateculture culture cannot be underestimated. Corporate culture is the set of values, beliefs and principles that guide how a company operates. Just like an individual’s moral compass or a country’s social behavior and political party’s manifesto.

In the absence of a strong and well-established corporate culture the whole value chain is impacted one way or another. It affects everything from employee morale to productivity and customer service hence impacting the whole business and organization at large.

Having a strong corporate culture is often undervalued or downplayed by some business leaders that are much focusing on the day in day out operations and the quarterly sales and financial results. Often, business owners, business leaders tend to be aware of this point and their corporate culture is dwarfed in a corridor of a company entrance door in a poster.

A strong corporate culture is a fundamental pillar that can help a company reach its strategic objectives and goals by unifying employees and building trust among not just customers but to the entire stakeholder’s map.

Here are some of the ways demonstrating the importance of attending to corporate culture and ensuring its importance to organization regardless of the company size.

First and foremost, a strong corporate culture sets the tone for how employees interact with each other. Employees should feel a sense of camaraderie and team spirit to achieve a common goal and thus the desired results. A strong culture promotes: 1.) Collaboration 2.) Innovation and 3.) Creativity. It also encourages employees to take ownership of their roles and responsibilities. It enhances productivity, fosters engagement and boost customer loyalty. It can also contribute to the overall company performance, increased profits, and a much more robust and improved recruitment. In essence like said, having a strong company culture literally impacts every aspect of the organization and business itself.

Certainly, if corporate culture is undermined, the reverse of the above holds true and one must expect a disengaged employee, lack of performance and poor business results. In some cases, the downfall and collapse of organizations.

What challenges could be faced when building a strong corporate culture? Multiple challenges pose on this subject as imminent to attend to and deal with upfront such as establishing trust and accountability, making sure everyone is on the same page, and creating an environment that encourages open and honest communication. It is to note that these are not some poetic and nice feel-good words or cheesy adjectives but rather if not taken seriously can prove to be the demise of any business. Additionally, it is important to ensure that the values and goals of the organization are clear and consistent. Again, with clarity comes purpose and with consistency comes traction anchored towards one clear path towards great performance company success.

Corporate culture and family-owned business: Corporate culture and family-owned businesses can have a unique relationship. Family-owned businesses tend to be more connected to the community, as well as having strong core values that are rooted in the founder’s beliefs. Corporate culture in family-owned businesses often relies on trust, loyalty and a shared sense of purpose that can create a sense of cohesion and commitment for all employees.?

About the Author: Paul Boulos is a well-seasoned business growth professional. He is a corporate governance expert, executive business coach and master educator/trainer with high entrepreneurial drive. He founded Antworks Consulting with the purpose of partnering with clients to help them be the best version of themselves and deliver sustainable business growth & impact. Paul is a curious student of life with continuous learning to remain at the forefront of business excellence.

Prior to establishing his own firm, He accumulated over 20+ years of rich & in-depth business growth experience working in fast-paced, blue-chip global & regional corporations such as Ogilvy & Mather, Leo Burnett; Dentsu, Henry Ford Health System among others.?He has a B.A Liberal Arts | M.A International Affairs | Diploma Strategic Media Management | Diploma Executive Business Coaching | Diploma Corporate Governance.

Email: [email protected]