The Importance of Strategic Relationships

National Lacrosse League (NLL) & OnCore Golf have come together to strategically align to help lift both brands.

It is so tough to distinguish between what marketing is working and where these days. Strategic Relationships are not like that. Whether you do a limited edition collaboration, or you use each other to lift each other. When you get a sale out of it you know exactly where it came from.

Rising Tide lifts all ships: Everyone is in the same boat having the same problems, and helping each other is literally the cheapest marketing you can do.

Acquisition is more expensive: Acquiring a new customer can cost anywhere from 5 to 25 times more than retaining an existing one.

Advocacy effect: Satisfied, long-term customers are more likely to recommend a company to friends or colleagues. Word-of-mouth marketing from loyal customers can be a powerful driver of new acquisitions.

Trust factor: Consumers often trust personal recommendations more than traditional ads. Relationship marketing fosters the trust and credibility that inspire referrals and reviews.

Improved brand reputation: Customers who feel a genuine connection to a brand are more likely to share positive experiences on social media and review platforms.

All of these can be done by proxy when you align yourself with the right strategic partnership.

I just ran a contest, 6 Golf Companies agreed to donate a $500 prize, a 3,000 dollar prize in total. Each company sent out 1 email and we ended up with 4,000 people participating. To get 4,000 new email addresses, it would cost up to 40,000 dollars. The golfer is the toughest demographic to get a hold of. $10 a lead isn't crazy.

So in this case instead of spending $40,000, it cost $500 and the email blast.

That's the way business is done these days, and if you're not doing it now you should!

Like I opened with a rising tide raises all ships, but if you're in dry dock, you stand still.

Makes Sense!