The Importance of Spotting High-Value Contributors in Real Estate Discussions

A couple of weeks ago, I was asked to present at a Realtor’s office in Fulshear. I shared market statistics, demonstrating past trends and growth patterns, and pointed out the various submarkets. I also touched on new construction projects, the rise in new listings, and speculated about potential Fed rate cuts leading to lower mortgage rates. My goal was not just to inform, but to lead into a discussion that would encourage real estate professionals to contribute their insights and opinions on where the market was heading.

?

What I quickly learned, however, was the importance of identifying which participants in the room were providing the most valuable input—what is known as having a High Contribution Score. In a short 45-minute presentation, time is limited and knowing how to distinguish between high-value and low-value contributions is key to steering the discussion in a productive direction. High scorers bring data, actionable insights, and experience that enhance the discussion. On the other hand, low scorers may contribute off-topic or shallow points that don’t add much depth.

?

Being able to recognize who in the room is making these high-value contributions quickly allows me to give them more time to speak, leading to a richer, more insightful discussion. This approach not only elevates the quality of the conversation but also maximizes my?own takeaway from the discussion — helping me learn from the group while keeping things focused and productive. Recognizing high versus low scorers can be the difference between a session that just covers surface-level topics and one that truly deepens not just the group’s but also my own understanding of the local market trends.