The Importance of Sound in Retail Spaces

Music regularly influences our decisions and moods.?The power of sound is the power of emotions. Studies have analysed customers’ buying behaviour when music in different rhythms played in the background as they walked down the shopping aisles. The results lead to the same conclusion: the kind of music, volume levels and tempo did in fact influence customer behaviour and their purchasing decisions.?

Sound is always present in our lives even when we are not aware of it. In fact, those are the moments when it can have the most profound effect, even influencing our actions and decisions. For example, shops tend to choose high-tempo music when there is a high footfall of people, as it?encourages customers to buy more impulsively and quickly. Slower music on the other hand induces consumers to shop more rationally; the customer is more likely to consider the advantages of a premium - albeit a more expensive - product. Customers tend to spend more if they are calm and satisfied.

If done right, sound can also enhance a brand’s identity. Andreas Johansen, Co-Founder and Sound Design Expert of audible branding agency 12 Keys, stresses that:

"the emotional power of music conditions the rational, and sound influences customers emotionally even if they don't know it. Music defines the identity of each brand, but it is also a tool to know your customers and know how to make them feel good in order to obtain a clear result: to increase sales"?

Achieving this invisible connection between sound and customers also requires choosing the right volume for your shop’s or venue’s audio zones. This can be tough because it varies based on the number of people there and how loud they speak. So, how do you manage this? By having a unique, professional audio system,?thru which you can set-up and control the amplifier wirelessly.

The PowerZone Connect series is designed to deliver high-performance audio power amplification that is flexible, consistent, and reliable. The Connect amplifiers are also smarter and more efficient than traditional power amplifiers. Blaze specialize in professional solutions for the commercial audio market and have products in place to help your retail space, bar, café or hotel to deliver the best possible sound experience for your customers.

Learn more on blaze-audio.com and find the best possible solution for next system install.