Importance of social media marketing in today's world.

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WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing is also known as digital marketing. It is a powerful way for the business of all sizes to reach customers. And it is a form of internet marketing that uses social media apps as a marketing tool. As we know now in the present generation half of the global population 3.8 billion people use social media like Facebook, Instagram, and LinkedIn it helps the users to build social networks and share information to build a company’s brand and increases sales.

USES SOCIAL MEDIA MARKETING

By posting or sharing content on social media it reaches fast to the audience

1. Using social media and linking it to your website will increase the brand and recognition?

2. Post pictures, videos, and stories that represent your brand and attract a relevant audience, and reach the audience more quickly and easily.

3. Growing your brand awareness through social media marketing will make it easy to spread the word about your products and mission

4. increase the interaction with audiences by posting new content every day

5. It’s free of cost

EXAMPLE:

In the past year 2004,?there was?a man named Sam he looking to release a book and set up a blog. He’s sure that he would?achieve success. But he’s only worried about one thing he doesn’t?understand how?to ensure that his book reaches the right target audience. who could enjoy his book during that period however?there have been?only a few forms of advertisement available like print ads, radio,?spam, direct sales,?and tv?all the options were expensive their effectiveness couldn’t be accurately determined,?and they?didn’t let him advertise his content to the appropriate audience? Sam’s book would never find the audience it deserved.

??????????????Now let’s have a look at the same scenario in the present day alongside traditional forms of advertising Sam would have access to digital marketing a form of marketing that’s a lot more inexpensive and configurable marketing that would enable markets to advertise their audience digitally using channels like search engines websites social media platforms, email, etc. These types of social media marketing would give Sam the opportunity and advantage of social media platforms to advertise his content to a highly targeted audience it would help more people to learn about his book. Increasing the interaction with his audience it’s relatively inexpensive unless he goes into advertising and will help him get marketplace insights that might help in understanding his audiences ???

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