The Importance of Setting a Strategy – And Sticking to It

2025 is here! Are you one of the many business leaders hearing (or asking): What’s your plan for the new year??

It might seem easiest to immediately dive in to marketing calendars, promotions and tactics. Instead, we want to share why a clear, focused strategy is your ultimate power move. Think of strategy like your business’ GPS. Without a destination, you’re just wandering the maze of customers, competitors and countless new marketing trends.??

Anyone who’s ever been on a road trip can tell you that the fastest way to get where you’re going is to pick a route and stick to it? – detours slow you down, and the same is true for your marketing strategy.??

The best decision you can make for your business this year is not just to set a strategy – but to stick to it.?

• Be patient. We get it: waiting for results can feel like watching paint dry. When your business is your baby, it’s hard not to panic when things don’t immediately click. Good things take time, and sticking to a strategy gives you the runway to actually measure your results.?

• Be consistent. Constantly changing tactics and messages is really confusing for your customers. They’re smart – they can tell when something feels rushed or inauthentic. Consistent messaging builds trust and recognition, helping to foster long-term relationships with your customers.?

• Be efficient. Ever heard that it’s more expensive to get a new customer than keep the one you have? The same applies to your marketing strategy. Constant pivots and deviations waste time and money, and you’re more likely to see a return on your investment if you fully commit.?

The Bottom Line?

Don’t just set your strategy – see it all the way through. And if you aren’t sure where to start, give us a shout. We’d love to chart your path forward together.??