IMPORTANCE OF SEO IN RECRUITMENT

THE IMPORTANCE OF SEO IN RECRUITMENT

WHAT IS SEO?

SEO stands for?search engine optimization, and the term denotes the practice of?improving the quality and quantity of website traffic to a website from search engines.

But, if you’re looking for a slightly simpler explanation, SEO boils down to optimizing a website (or page) so that it ranks higher (ideally as the first result) on search engine results pages (SERPs).

WHY IS SEO IMPORTANT FOR RECRUITERS?

Ranking first on Google may not seem all that significant to you.

But if you look at the available data about how people search for jobs (or any information for that matter), you’ll quickly realize you should start implementing SEO at once:

• According to a?survey conducted, 64% of college seniors search for jobs using either Google or LinkedIn.

30% of all Google searches?are job-related.

• Google users rarely view the second page of search results. In fact, the combined click-through rate for the first three positions on Google is?more than 55%. Position no.10, on the other hand, only generates a 2.5% CTR.
• Data from Google?reveals that the most-searched?“how-to-become”?jobs include real estate agent, It professional, flight attendant, notary, therapist, pilot, firefighter, personal trainer, psychiatrist, physical therapist, and electrician. This shows that recruiters working in these industries?must use SEO to get their job adverts in front of the right people.
• Niche-specific content tends to rank higher on Google due to low competition. This means you could use SEO to?reach and recruit talent for hard-to-fill jobs, even without access to niche-specific resource pools.
• Finally, don’t forget that appearing at the top of search engine results pages means that your?potential clients are guaranteed to discover your services?and automatically increases your chances of getting more work without investing in paid advertising.

In our next article, we will see how to implement SEO in recruitment.

Keep Reading and keep following :-)