Importance Of SEO In 2021 For All Small Businesses
Rick Moore
Founder & Owner of Adept Motions LLC #digitalmarketer #socialmediamanager #contentmarketer #christian #videomarketer #seomanager #praisegod
Is Your Company Taking Advantage of The Power Of SEO?
All small and local businesses should be using SEO (search engine optimization) to their advantage. Unfortunately, many small and local companies are not taking advantage of the True power of SEO. This, as a result, allowing those companies’ competitors to take their monthly profits and make them their own.
The beauty about properly setting your company’s website up for SEO is that your customers are already online searching for your services or products. Once your website is optimized in the search engines it will drastically increase your online rankings.
Not only will you see a boost in your online rankings. The search engines will be telling your customers that your services or products look like the best solution to their question or problem.
As if this doesn’t sound exciting enough already, the importance of SEO is about to get even greater in 2021!
Why The Importance Of SEO Is So Big For Small Businesses In 2021
1. Voice Search Is Bigger Than Ever
Car dealerships near me or coffee shops near me are types of longtail keywords that are growing more popular every day. Furthermore, these types of keywords are not being typed in by the searcher, in fact, they are being spoken by the customer.
More importantly, Voice search is coming more and more common. In fact, it is truly something small businesses can use to their advantage in 2021.
Above all, most people use voice search to find businesses in their area. In fact, studies show that in 2017, 35 million Americans used voice search at least once a month. As a matter of fact, that number has risen drastically over the past 3 years!
In other words, if your company is not ranked in the local search engines, you are losing a ton of monthly leads as well as profits. Furthermore, those leads and profits are probably going to your competitors instead!
Adept Motions Local Search Ranking Tip!
One of the best things you can do to boost your rankings in the local search engines is to claim and verify your Google My Business listing. Do not worry, this is completely free to do.
In addition, once you have your Google My Business listing verified you will want to optimize it. There are several steps that will need to be taken in order to have a well-optimized GMB. Two very important steps though are submitting all your business information. As well as, posting a nice amount of pictures to business your listing.
Above all, your Google My Business listing is so important because this is where the search engines pull their information for voice searches. However, your GMB listing is not the only important listing directory. Equally important, you will need to have your Free Bing account claimed and verified among a few other directories.
To learn more about how to properly set-up and optimize your Gooogle My Business listing as well as more digital marketing strategies. Simply Click HERE & Set-Up your FREE Consultation with the Owner/Founder of Adept Motions Rick Moore.
2. Optimized Content Has Become More Important Than Ever!
Having well-optimized content on your website is truly the lifeline for SEO. In fact, without well-optimized content, your odds of ranking high in the search engines are slim to none! Furthermore, it will help you attract high-quality natural links which is excellent for SEO.
More importantly, the day when the best-optimized content wins the SEO game is very near. In fact, some experts say that it is already here. So if you are a small or local business owner and do not have informative and quality content on your website…get some up right away.
In the event that you do not feel comfortable or know how to create quality optimized content, hire someone! Yes, it is worth paying the money for because the future success of your business will depend on your digital marketing practices.
8 Benefits Of Well-Optimized Content On Your Website
1. Helps you compete for longtail searches which most voice searches are.
2. Google will send good-quality traffic to your website which increases your chances to gain high-quality backlinks.
3. Quality content will decrease what is called your website’s bounce rate. In other words, it will keep visitors on your site longer helping your search engine rankings.
4. Equally important, good content makes for great social media posts.
5. Additionally, quality content is a great way to collect leads as well as email subscribers. In fact, email marketing has proven to have one of the best ROI’s in today’s marketing world.
6. Furthermore, good content will increase your credibility with Google. As a result, increasing your search visibility as well as rankings in the search engines.
7. As a result of quality content, you will be increasing your brand awareness as well. In other words, good content will allow your customers to know more about your services or products. This resulting in them choosing your product or services over your competitors more than likely.
8. More importantly, good quality content will help educate your customers. As a matter of fact, educating your customers is an excellent marketing strategy. If you consistently provide your customers with the answers to their problems they will keep coming back to your site. As a result, they will more than likely become a repeat customer.
3. Importance Of SEO Is It Helps Increase Your Local Presence
Let’s face it if you are a small or local business owner the odds are the mass majority of your customers are locals. As a result, local SEO is more important to you than ever! In fact, with local voice searches growing rapidly everyday ranking in the local search engines may be the make or break for many small and local companies in 2021.
Not to mention on top of the already growing popularity of online searches you have the Covid-19 pandemic. As a result, more people than ever are spending more time searching for things online.
Ultimately, by setting your website up correctly, providing quality content as well as optimizing your Google Business listing. You are equally important making it easier for your local customers to find you. Which in return increases your chances of making them repeat customers.
Domination of the local search engines is truly one of the importance of SEO in 2021. It is also something every business owner should be aiming to accomplish ASAP!
Importance Of SEO Conclusion
If you are a small business owner and do not understand the true importance of SEO, I highly suggest you take interest very quickly!
It is important to realize, that the average time for search engine optimization to take effect is around 6 months. So the longer you wait to start the further behind you are falling behind your competitors.
Provided that you would like more information on the importance of SEO as well as tips, be sure to take a look at our SEO Page https://adeptmotionsdigitalmarketing.com/seo/
Related Articles:
Importance Of Your Google My Business Listing