Importance of Science-Based Demo Creation

Creating a truly immersive #experience for consumers is one of the most exciting aspects of using sensory tools. #Engaging consumer's senses is an effective way to create an experience that sticks with them long after they leave the store. Leading to not only increased sales but also helping to build brand loyalty.

As a Brand you're not just selling a product; you're curating a veritable beauty lifestyle for your consumer. Learning about their personal beauty needs transports them to a world of fuzzy comfort. A place where they are secure in the knowledge that only you know their needs best. They have #proof of your claim. How can they dispute it.

You're not selling products; your're crafting unforgettable product love stories!

Phygital, AI and more

AI has swiftly made its way into the beauty scene, (well I'd say the whole world but let's focus on beauty) offering digital skin analysis, color matching, and more. Although, it has been established that not every digital solution can be a perfect fit for every brand's unique offerings and claims. While #digital tools are undeniably impressive, they do have their limitations – most concerning of all is that they could be manipulated. On the other hand, digital solutions allow brands to learn so much more about their consumers, track their progress, and tailor offerings to suit their specific needs. Now how does one combine this to have the best of both worlds. This is where the concept of "Phygital" takes center stage.

So, what's the psychology behind the term "Phygital" (that's physical + digital, FYI)?? When consumers interact with your product – whether in the real world or the digital realm, two things happen. First, they're more likely to remember that experience later on. Second, they form a connection with your brand. The experiences trigger a response that lodges your brand in their memory and builds a bond between your #product and them. #Brands can create richer experiences, whether it's through convenience, unique value propositions, differentiation, diagnosis, or simply fostering a genuine appreciation for a product. And trust us, it works like a charm!

Garancia Skin Analysis Tool

The marketing team at #Garancia, in France, recognized that numerous consumers faced difficulties in comprehending the intricacies of their diverse #product line. Consequently, they knew they would need a sophisticated skin diagnostic tool designed to facilitate and educate their consumers in finding the most suitable product choices for their individual needs. An innovative tool that not only streamlines the decision-making process but also serves to #empower their consumers by guiding them towards optimal selections within their comprehensive range of offerings. #demosthatinspire ...LEARN MORE

Clear and Linic Scalp Diagnosis

The Clear/Linic team in Myanmar needed an easy-to-use tool for their shampoo range to engage and steer the consumer to the right product choice.? Planned as mass campaign , they needed the tool to raise awareness, as most consumers have oily scalps and/or dandruff and ...LEARN MORE

Proving the claim = lifelong BRAND TRUST!

?Our VP Demo Creation Alma Alibegovic? gives us a synapsis of how consumer brand trust can easily be attained by proving that your claim. #demosthatinspire

We partner with leading beauty brands #demosthatinspire

You can keep up-to-date with what we do by checking out our projects on:?https://www.usp.at/brand-projects/.