The importance of reviews in #HigherEd

Back in September of 2021, I did a presentation at St. Bonaventure University. It was an 8-hour presentation on their digital presence. We talked about Maps, Wikipedia, their .edu, and their presence on digital platforms.

I often get a chance to explore campus beforehand, and this was no exception. I walked around, asked students questions, and explored. I left a review and uploaded some images. Since that day, the review I gave has been viewed 80K times.

Why reviews are important.

Think about who is looking at those reviews. Probably not alumni. Probably not current students. It is people looking to work there or attend the institution.

As we move into a world of AI generated results, having real people offers reviews of an institution are critical.

At 3 Enrollment Marketing, I have led the drive to have more reviews.

I've helped a few schools think about asking recent alumni for a review. Hey alumni, use an image on your phone and drop us a review.

Reviews are a huge part of AI because they are the opinions of people.

What do you think?

If you're interested in a Digital Lab, let me know, or contact us.