Importance of revamping old websites

The primary reason for any individual or company to have a website is 'visibility' and the ulterior motive is to get better 'business' and 'opportunities'. Visibility and business go hand in hand; and business cannot succeed if you score poorly on the visibility criterion.

A website acts as the catalyst to help one get connected with his/her target audience in a meaningful manner. The idea is to also stay connected with all the stakeholders if one wishes to be ahead in business. It is very important for every business to understand the importance of having a fresh website which is compatible across browsers and gadgets.

The website is one of the easiest ways to reach prospects, subsequently convert them into leads and ultimately into lucrative deals. The fresh new look of one's website can attract a good number of viewers at any given point of time. Keeping in mind the clutter on the World Wide Web, it is always advisable to create a website with features that are more acceptable and user friendly to its visitors.

After having relaunched Indiantelevision.com, revamping AnimationXpress.com and launching a cutting edge site like TheGraphicSlate.com, I am currently focused on my biggest relaunch yet, with RedchilliesVFX.com.

To share a few insights, website revamping is done with the help of usability and creative experts. While a usability expert ensures that all elements on the page and its placement are interactive and user-friendly, which enables a visitor to easily navigate his/her way through the site with minimalist effort, but at the same time not missing out on important message sections. Whereas, a creative expert helps with the colour combination to provide an impressive look and feel for the best user experience.

Going by experience, website revamps are best conducted by experts who are well versed with the existing market trends and customer behavior. While revamping an established website one must ensure that content, images, and the technology that is being served is of top notch quality.

It's also important to have updated pages which talk about the service or product offerings, news, events, awards and achievements, among other things. These information help potential and existing customers in keeping a tab about the company and will in turn help generate more business. Through experience, it is also very important to engage all the visitors so that they can provide their valuable feedback and suggestions. It is also advisable for a business to include a Google Map on the contact page, therein enabling visitors to reach the exact location.

Posting great and unique content is fundamental in every website. If your website is made to sell and market your products, your content should be sales-oriented. But don't make the mistake of exaggerating your sales pitch a lot. Write articles related to your offerings concisely without unnecessary rigmaroles to lead your market to purchasing your product. The tone should be informative as it should be persuasive but not forcing customers to buy. Insert snippets of trivia and show your personality through your posts to excite visitors. What's also important is to have constant updates. So if you think your writing won't impress viewers and you can't keep up with providing regular and frequent news, a good idea is to hire an expert.

My final thoughts are... a considerably decent website is one that is composed of strong design and content. More than a pretty face on the internet, your website should contain comprehensive product information to target market. Plan wisely to earn positive impressions from both new visitors and returning ones alike.Remember, you website reflects much about your business. Thus, as I had said earlier, "It's not important to make an impression, but to leave one!"