The importance of removing redundant keywords from Google Ads
Introduction
People using Google Ads for PPC advertisements may be woken up through emails and Google blogs informing them about the updates for redundant keywords. This update was implemented on January 19, 2023, to make Google ads more effective and broad. Let’s understand the new update and learn what all the buzz is about.?
Remove Redundant Keywords is an update that is used to recognize redundant keywords in an ad from the same ad group. With the help of this update, Google will help advertisers identify the unessential words in the ad content.
Mainly, its suggestions will be displayed on the top-right side of the dashboard, but you can also select its auto mode, which will help you to directly remove the unnecessary words from the ad campaigns. However, all Google users were informed by Google through Gmail, but Robert Brady was the first to notice and post this update on his Twitter account.
?How should you use "Remove Redundant Keywords" in Google Ads??
As it is a way to delete redundant words, Google provides us with two ways here:
The manual option gives Google access to identify and remove redundant words from the group of ads. ?
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Auto-apply is an option that allows Google to only identify and remove redundant keywords. Anyone can remove the words on their own.?
The major concerns of advertisers linked to this change
According to advertisers, this new change gives them a new way to opt-in and opt-out. Apart from that, this update is beneficial for new marketers. This update is useful for such marketers as it allows them to run their accounts smoothly. However, this has come as a setback for those who are experienced and have a strong game plan for their keywords. Small business owners are going to benefit from this update, but some challenges lie ahead for those who are experienced in this field. But before you jump to a conclusion about the new update, let’s take a look at what the Google Ads Liaison explained about this major change.?
?Explanation by Ads Liaison on the new update?
Google Ads Liaison responded to the queries of the marketers connected with the redundant keyword update in Google Ads. According to Ads Liaison, if there is a broad match keyword, then removing redundant keywords still allows you to get the same ads for your searches without having to work on extra keywords.?
Google Ads Liaison also responded to several other queries related to this update and explained this change.?
Other than queries related to searches, Ads Liaison also responded to the impact of auto-apply recommendations. As per the Ads Liaison, the change only affects the ‘remove redundant keyword’ recommendation. Applying the ‘redundant keyword’ option will not affect your past recommendations.?
?Summary?
The update to "Remove redundant keywords in Google Ads" is an update that has grabbed the attention of all marketers. According to many Google advertising specialists, there are both pros and cons to this update. The elucidation by Google Ads Liaison has brought clarity to the minds of both new and experienced, well-versed marketers. There has also been an improvement in transparency. Apart from that, the explanation has also been really helpful in eliminating the concerns associated with the update.