The Importance of Recommending Frequently Bought Together Products in Increasing ROI

Ever added a phone case to your cart only to realize you forgot the screen protector? We've all been there. But what if your online store could predict those forgotten essentials and recommend them right alongside the initial purchase? That's the power of frequently bought together recommendations, and in this blog, we'll explore why this strategy is a game-changer for your sales and customer experience.

These recommendations are based on the collective wisdom of countless shoppers who've purchased from your store. By analyzing what customers frequently buy together, you can offer suggestions that are relevant and downright indispensable.

Why are "Frequently Bought Together" Suggestions a Necessity for Your store?

Frequently bought together suggestions are not just another 'nice-to-have' for your store. Let's say a customer is browsing for a new laptop on your website. They find one that meets all their requirements in terms of specifications and price. However, without additional guidance, they might forget to consider accessories like a laptop bag or antivirus software. This oversight could result in a missed opportunity for you and a less-than-optimal experience for the customer. Frequently bought together suggestions bridge this gap. By recommending these complementary items, you ensure they have everything they need to start their work right away, leading to a more successful purchase for everyone.

How Does it Benefit Your Store?

Frequently bought-together recommendations are a strategy that benefits both your sales and customer experience in significant ways.

From the Sales Side

Increased Average Order Value (AOV): By reminding customers of complementary products they might need, frequently bought together recommendations nudge them to spend more per purchase. This can significantly boost your revenue without requiring additional marketing efforts.

Reduced Cart Abandonment: Sometimes, customers abandon their carts because they realize they're missing essential items. Frequently bought together suggestions eliminate this by presenting those missing pieces upfront, leading to a smoother checkout process and fewer abandoned carts.

Improved Conversion Rates: Relevant product recommendations can tip a hesitant customer towards a purchase. Seeing the complete package they need can make the overall value proposition more attractive, leading to higher conversion rates.

Data-Driven Upselling and Cross-Selling: Unlike generic upsells, frequently bought together recommendations are based on real customer behavior. This approach ensures you're suggesting products that customers are genuinely likely to purchase alongside their initial choice, leading to more effective upselling and cross-selling.

Customer Experience Side

Convenience and Time-Saving: Frequently bought together recommendations save customers valuable time and effort. They don't need to search for complementary items; the store presents them directly, allowing them to complete their purchase with everything they need in one go.

Reduced Purchase Regret: Have you ever bought something only to realize later you needed additional items to use it properly? Frequently bought together suggestions minimize this frustration by reminding customers of potential needs upfront. This leads to a more complete and satisfying purchase experience.

Increased Customer Satisfaction: By anticipating customer needs and making shopping more efficient, frequently bought together recommendations contribute to a more positive customer experience. This can lead to repeat purchases and positive word-of-mouth marketing.

Discovery of New Products: Customers might not always be aware of all the products you offer. Frequently bought together suggestions can introduce them to new and relevant items they might be interested in, expanding their purchase options and potentially leading to future purchases.

How Can You Employ the FBT Feature in Your Store?

By strategically utilizing the frequently bought together feature, you can enhance your customer experience and potentially increase sales.

Logically create relevant and valuable connections between products based on customer behavior from purchase history.

Identify Complementary Products

Look beyond obvious pairings like phone cases and chargers. Consider things that go well together functionally (like camera lenses for a new camera) or things that people dream of having together (like a luxury watch with a fancy watch case). Offer FBT suggestions tailored to specific customers, like new parents (diapers with wipes) or gamers (headsets with controllers).

Create Compelling Bundles

Give customers options with different prices and product combinations to suit their budgets and needs. Make sure customers know the benefits of buying a bundle, like discounts or extra goodies. Use nice pictures and layouts to make your bundles look appealing.

Utilize as a Product Recommendation Tools

Keep an eye on how your frequently bought together suggestions are doing and make changes based on what your customers are doing. Experiment with where you show FBT suggestions, like on product pages or when people are checking out.

Give Different Techniques a Try

Change up your frequently bought together suggestions based on the time of year, like suggesting gloves with a new winter coat when it gets cold. Let people know about specific FBT deals through emails or ads on social media. Pay attention to what people say about your FBT suggestions and ask them for feedback so you can make them even better.

Frequently bought together suggestions not only simplify the customer's browsing process but also empower them with insights into what complements their intended purchase.

With ZenBasket, you can create frequently bought together recommendations for your store to enhance engagement and assist your customers in shopping, thereby creating an awesome shopping experience.